Ad Trafficker, Ad Operations

Raptive•New York, NY

About The Position

Raptive is seeking an Advertising Operations Analyst/Trafficker to report to the Director of Ad Operations. The Ad Ops Analyst/Trafficker will traffic ad campaigns in Placements.io (PIO) and Google Ad Manager (GAM), optimize campaign performance, and ensure flawless delivery of direct deals. The ideal candidate is a digital advertising enthusiast with a high attention to detail and exceptional organizational skills. The Analyst/Trafficker will work closely with the Raptive Sales team.

Requirements

Detail-oriented, organized and process-driven
Work well with others and under tight deadlines
Strong oral and written communication skills
BA/BS degree
Working knowledge of Microsoft Excel

Nice To Haves

1+ years ad operations experience at a digital publisher, AdTech company or media buying agency
Proficiency in Google Ad Manager and Placements.io, including trafficking and troubleshooting display and video ad creatives/tags
Familiarity with the digital advertising ecosystem and programmatic media buying
Experience with viewability, in-demo and brand-safety measurement tools
JavaScript, HTML and CSS

Responsibilities

Provide best in class service to the Sales team’s advertising clients
Launch, traffic, QA and optimize digital (video and display) ad campaigns
Compare creatives to ad specifications and guidelines
Monitor pacing and recommend adjustments to ensure campaign goals are achieved
Diagnose and troubleshoot campaign anomalies, performance issues and reporting discrepancies
Identify opportunities to improve operational processes and increase efficiency
Reconcile first-party ad server and third-party delivery
Grow your digital ad knowledge