Ad Operations Analyst

Xsolla

About The Position

We are looking for a detail-oriented and analytically minded Ad Operations Analyst to join our established Ad Operations team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to drive digital advertising campaigns from setup to optimization while working closely with internal specialists and account managers to deliver results for clients. Strong analytical skills and exceptional attention to detail are essential, along with experience in digital advertising and ad operations. The ability to manage multiple campaigns simultaneously under tight deadlines will be key to your success in this role. If you're passionate about data-driven marketing and love building the operational backbone that powers impactful advertising experiences for game developers and players worldwide, we would love to hear from you!

Requirements

Bachelor's degree in Marketing, Communications, Business, Mathematics, or a related field.
2–5 years of experience in digital advertising, ad operations, or a related role.
Strong proficiency in Microsoft Excel or Google Sheets (pivot tables, VLOOKUP/XLOOKUP, basic formulas).
Exceptional attention to detail and ability to manage multiple campaigns simultaneously under tight deadlines.
Strong numerical and analytical skills with comfort working with large data sets.
Excellent written and verbal communication skills.
A proactive, problem-solving mindset with a willingness to learn new tools and platforms quickly.

Nice To Haves

Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
Basic understanding of HTML/JavaScript for creative troubleshooting.
Prior experience in an agency or media buying environment.

Responsibilities

Traffic, QA, and launch digital ad campaigns across direct publisher platforms.
Set up targeting parameters including audience segments, geo-targeting, frequency caps, and bid strategies.
Monitor live campaigns daily, flagging delivery issues, pacing discrepancies, or creative rejections and resolving them promptly in collaboration with senior team members.
Pull and compile performance reports (CTR, viewability, VCR, CPA, ROAS) on a daily and weekly basis.
Perform basic campaign optimizations such as bid adjustments, creative rotation, and placement exclusions, escalating complex issues to senior ad ops staff.
Maintain accurate trafficking sheets, campaign trackers, and naming convention documentation in line with team standards.
Coordinate with creative teams and clients to gather and organize ad assets, ensuring all specs are met before launch.
Support the account management team with post-campaign reporting and analysis, identifying learnings to inform future campaign strategy.
Contribute to team process improvements by flagging inefficiencies and suggesting workflow enhancements.
Stay current with digital advertising trends, platform updates, and industry best practices, sharing learnings with the wider team.