Digital Account Manager

Weigel Broadcasting Co•Milwaukee, WI

just now•Onsite

About The Position

WDJT-TV CBS 58 is seeking an experienced and detail-oriented Digital Account Manager who is passionate about local digital advertising. Based in Milwaukee, this position serves as the main point of contact for local sales teams on corporate-managed digital sales services for Weigel Broadcasting’s various digital extensions of their local brands.

Requirements

Account management with a publisher website
2-3 years working with direct sales order implementation
Working knowledge of Google Ad Manager
Familiarity with video and display ad serving terminology and reporting
Demonstrated strong interpersonal skills and ability to work cross-functionally across departments and locations
Multi-tasked and thrived in a fast-paced environment

Responsibilities

Collaborate with local AEs on how to utilize digital sales products to develop client-focused marketing solutions and strategies across multiple digital platforms
Use your knowledge of digital advertising to help local AEs build sales proposals and strategies that will help our advertisers get great results on their digital ad investment
Communicate in-person with our local sales team in Milwaukee, and virtually with our local sales teams in Chicago and South Bend
Participate in client-facing communications and presentations to local clients as it relates to digital ad campaigns and services
Oversee post-sale digital advertising accounts across local TV stations, web properties, and vendors
Onboard all digital direct orders for TV station O&O websites and third-party vendors
Coordinate with the corporate digital team on campaign implementation across Google Ad Manager and third-party vendors
Set up and maintain ad campaigns on Weigel’s local digital properties using Google Ad Manager
Provide campaign optimization recommendations to local clients and Account Executives to enhance performance
Sustain regular pacing reports for all active campaigns to ensure 100% delivery, flag recommended adjustments and create recaps for local advertiser campaigns
Maintain clear and detailed communication with the Sales team and vendors ensuring local advertiser orders are activated correctly and run as scheduled
Engage directly with our third-party ad vendors related to active local digital sales campaigns