Designer, Social & Performance Marketing

Medical Guardian•Philadelphia, PA

11d•Hybrid

About The Position

Medical Guardian is a leading provider of innovative senior health solutions, with over 625,000 active members nationwide. The company offers a comprehensive suite of connected-care medical alert systems and engagement services designed to enable older adults to live safely at home and age with independence. Medical Guardian is recognized for its high customer satisfaction (95%), top rankings on consumer choice sites, and excellent online reviews. The Designer, Social & Performance Marketing role is central to creating effective creative assets for both paid and organic social media channels. This position focuses on developing content that drives customer acquisition, enhances engagement, educates the audience, and fosters brand loyalty. The designer will work across the entire marketing funnel, from initial awareness to final conversion, tailoring creative approaches based on audience, platform, and specific campaign objectives. This role operates under the Senior Manager, Design & Digital Production and collaborates closely with growth and brand teams to support iterative testing and achieve measurable marketing outcomes.

Requirements

1–4+ years of experience in graphic design, marketing design, or digital creative roles
Strong portfolio demonstrating paid and organic social creative work
Proficiency in Figma and Adobe Creative Cloud
Experience producing static, animated, and video creative for social platforms
Strong understanding of brand identity, typography, layout, and visual hierarchy
Ability to balance brand storytelling with direct-response performance goals
Comfortable receiving feedback and iterating quickly
Strong communication skills and ability to clearly articulate creative decisions
Familiarity with accessibility standards and digital best practices
Candidates must be authorized to work in the United States without current or future need for visa sponsorship.
Candidates must be able to commute to our Philadelphia, PA office on Tuesdays and Wednesdays.

Nice To Haves

BA/BFA in Graphic Design, Visual Design, Visual Communication, or a related field preferred

Responsibilities

Design and deliver performance-driven creative across paid social channels (e.g., Meta, Google, TikTok, YouTube) to support awareness, consideration, and conversion objectives.
Develop engaging organic social content (static, motion, and short-form video) that aligns with brand voice and drives audience engagement.
Produce a high volume of creative variations tailored to different funnel stages, audience segments, and platform requirements.
Adapt creative to platform-specific best practices for both paid and organic environments.
Translate acquisition strategy, audience insights, and funnel-stage objectives into clear, compelling design solutions.
Optimize creative using performance data and engagement metrics to improve results across all channels.
Build and maintain modular performance marketing design systems for rapid iteration across multiple funnel stages.
Adapt brand guidelines to support both brand-forward upper-funnel creative and direct-response lower-funnel execution.
Ensure creative is scalable, reusable, and optimized for ongoing content production.
Retouch imagery, edit video, and perform visual enhancements to deliver polished assets.
Ensure all paid and organic creative aligns with brand guidelines, accessibility standards, and quality expectations.
Execute designs that align with briefs, business objectives, and funnel-specific performance goals.
Participate in creative reviews and QA to ensure accuracy and consistency.
Partner closely with growth, creative, and brand teams to align on campaign objectives, content calendars, and deliverables.
Present creative work clearly with rationale and iterate quickly based on feedback and performance insights.
Manage timelines, deliverables, and versioning across multiple campaigns and social channels.
Support external partners or content creators as needed.
Develop creative assets for landing pages, email, and partner marketing initiatives.
Support creative for in-house and external print initiatives, such as event materials, pitch decks, and healthcare marketing assets.
Maintain a deep understanding of Medical Guardian’s visual identity across all touchpoints.
Stay current on platform updates and emerging features.
Apply learnings from testing and performance analysis to refine creative approaches.
Explore emerging tools, including AI-assisted creative workflows, to improve speed and variation.
Contribute to a culture of performance-driven creative thinking.