Design Operations Manager

GSK • Warren, NJ

12d • Hybrid

About The Position

The Design Operations Manager – Brand Experience and Activation is responsible for leading the execution and amplification of brand campaigns across all consumer touch points, ensuring creative excellence, consistency and impact throughout the consumer journey. This role report into Category Design Manager, the role ensures that all assets are accurately adapted, flawlessly executed, and efficiently deployed across all omnichannel consumer touchpoints. This role requires strong creative expertise and in-depth knowledge of execution and production. One must have a strong creative stewardship, creative excellence and ability to amplify creative ideas.

Requirements

• 7 + years in design operations, omnichannel asset delivery for CPG/FMCG environment.
• Proven creative background with strong production and operational excellence across all touchpoints – Retail, Digital, Video, & Social.
• BS in art or design degree required.
• Deep understanding of G2M strategy across ALL Channels: full knowledge in Customer, and Shopper and their priorities.
• Strong attention to detail.
• Have knowledge of creative workflow from concept to execution and able to leverage AI and digital tools to accelerate and drive efficiency in execution.
• Ability to influence without authority.
• Do not compromise quality.
• Drive great output of creative excellence.
• Strong Project and timeline management.
• Able to forecast and manage annual budget.
• Able to work on multiple projects at once.
• Able to prioritize work.
• Able to follow creative direction from Design manager and execute with excellence.

Nice To Haves

• Strong understanding of branding, design, storytelling, and consumer communications.
• Ability to recognize and elevate high-quality creative work.
• Experience translating a master campaign into channel-specific executions.
• Strong visual and content judgement.
• Deep understanding of the consumer journey.
• Ability to identify moments that matter.
• Customer experience mindset.
• Insights driven decision making.

Responsibilities

• Direct creative execution agency and deliver and manage creative execution for project launch across category.
• Be the steward of brand equity and ensure each project is meeting its aligned objectives and elevating the brand expression.
• Build knowledge of consumer and retailor to lead creative idea and execution.
• Prioritize workload base on business priority and urgency.
• Final approval on creative quality and brand consistency across touchpoints.
• Communicate and lead creative direction to agency partner.
• Review and optimize creative executions.
• Identify execution efficiencies and define standards/templates and ensure agencies adopt them.
• Maintain high standards of creative and quality control for brand and creative across touchpoints.
• Work closely with Shopper Marketing, Brand Activation, Sales, and eCommerce teams to activate and orchestrate final assets.
• Lead agency governance (creative + production), including briefing excellence, ways of working, capability fit, and performance scorecards.
• Establish a test/learn and optimization cadence; translate performance signals into clear creative recommendations.
• Partner with Content Factory and share the true creative for amplification content.
• Lead through operational discipline, precision, and detail orientation.
• Foster strong collaboration with internal teams and external studio partners.
• Champion a culture of executional excellence and continuous improvement.
• Serve as the organization’s guardian of quality, ensuring assets meet brand standards and market requirements.

Benefits

• Competitive pay
• Comprehensive benefits program
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs
• 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Opportunity to receive a discretionary bonus based on the achievement of key business performance
• Other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree