Design Manager

Crunch Fitness Corporate • New York, NY

2d • $85,000 - $90,000 • Hybrid

About The Position

Crunch Fitness is seeking a digitally savvy, detail-oriented Design Manager to lead its design team and deliver creative work across digital, social, print, out-of-home, email, and in-club experiences. This role oversees day-to-day team operations, project assignments, schedules, workload priorities, and quality control while also contributing hands-on to creative development. The Design Manager partners with Creative leadership and cross-functional teams to develop integrated marketing campaigns that express Crunch’s bold, inclusive brand personality across corporate and franchise channels. The role also oversees scalable creative assets and templates in Storyteq Brandbuilder and BrandFolder to support efficient localization and protect brand consistency. The position is hybrid, with three days a week in the New York City office; flexible work-from-home options are available.

Requirements

• 5–7+ years of professional graphic design experience, including leading projects, mentoring designers, or managing a creative team.
• Expert knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• A strong portfolio demonstrating design skills across digital, social, print, and integrated marketing campaigns.
• Strong understanding of digital design, social media creative, performance marketing, and emerging platform trends.
• Experience designing for Instagram, TikTok, Facebook, display advertising, email, and web.
• Ability to manage creative workflows, prioritize competing deadlines, and oversee multiple projects in a fast-paced environment.
• Strong leadership and interpersonal skills, including the ability to provide creative direction, feedback, and mentorship.
• Experience collaborating with cross-functional teams and managing stakeholder expectations.
• Excellent organizational, communication, presentation, and project management skills.
• Exceptional attention to detail and ability to balance creative excellence with speed and efficiency.
• Passion for design, fitness, culture, and emerging creative trends.

Nice To Haves

• Familiarity with scalable design systems or creative automation platforms such as Storyteq, Bannerflow, Celtra, Smartly, or similar.
• Experience in motion graphics, video editing, or animation.

Responsibilities

• Manage the design team’s workflow, including project assignments, scheduling, prioritization, and workload distribution.
• Oversee multiple projects, meeting deadlines, allocating resources, and ensuring creative deliverables meet quality standards.
• Serve as the primary contact for design requests; assess scope, set timelines, and manage stakeholder expectations.
• Provide creative direction, feedback, and mentorship to designers and support their professional growth.
• Review and approve creative work for accuracy, consistency, and alignment with brand standards.
• Improve creative processes and workflows to increase efficiency without compromising quality.
• Support Creative leadership in setting team priorities, developing talent, and maintaining a productive team culture.
• Lead and contribute to marketing asset development across digital, social, email, print, out-of-home, and in-club environments.
• Partner with Creative leadership to conceptualize and execute integrated marketing campaigns.
• Guide social-first creative development so work is current, platform-appropriate, and optimized for performance.
• Oversee campaign adaptations across formats, sizes, and applications while maintaining visual consistency.
• Maintain and enforce Crunch brand standards across corporate and franchise creative.
• Provide art direction and hands-on design support for high-priority projects, presentations, campaigns, and special initiatives.
• Stay current with design trends, digital platforms, creative technologies, and best practices.
• Collaborate with Marketing, Digital, Operations, and other partners to clarify objectives, align priorities, and deliver creative solutions.
• Oversee the development, implementation, and quality control of scalable templates in Storyteq Brandbuilder and BrandFolder.
• Coordinate with designers and production partners to prepare and deliver files for digital, print, and environmental applications.
• Maintain organized creative assets, file structures, and production workflows.
• Communicate project status, potential challenges, and resource needs to Creative leadership and stakeholders.
• Balance strategic creative thinking with the demands of high-volume, deadline-driven production.

Benefits

• Medical, dental, and vision plans.
• Life and accident insurance.
• Educational expense reimbursement.
• Employee assistance program.
• Flexible work hours, subject to availability by office and job function.
• Free gym membership for active employees.
• Competitive salary and additional benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed