Design Manager

Crunch Fitness Corporate • New York, NY

1d • Hybrid

About The Position

Crunch Fitness is seeking a digitally savvy, experienced Design Manager to lead the design team's day-to-day operations and deliver creative work across digital, social, print, and in-club experiences. The role combines team leadership and workflow management with hands-on design, art direction, and integrated campaign development. The Design Manager works with Creative leadership, Marketing, Digital, Operations, and other partners to ensure creative is delivered on time, meets quality standards, and reflects the Crunch brand across corporate and franchise channels. The role also oversees scalable creative assets and templates in Storyteq Brandbuilder and BrandFolder to support localization while protecting brand consistency. The position is hybrid, with three days a week in the New York City office. Flexible work-from-home options are available.

Requirements

• 5–7+ years of professional graphic design experience, including leading projects, mentoring designers, or managing a creative team.
• Expert knowledge of Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• A strong portfolio demonstrating design skills across digital, social, print, and integrated marketing campaigns.
• Strong understanding of digital design, social media creative, performance marketing, and emerging platform trends.
• Experience designing for Instagram, TikTok, Facebook, display advertising, email, and web.
• Ability to manage creative workflows, prioritize competing deadlines, and oversee multiple projects in a fast-paced environment.
• Strong leadership and interpersonal skills, including the ability to provide creative direction, constructive feedback, and mentorship.
• Experience collaborating with cross-functional teams and managing stakeholder expectations.
• Excellent organization, communication, presentation, and project management skills.
• Exceptional attention to detail and ability to balance creative excellence with speed and efficiency.
• Passion for design, fitness, culture, and emerging creative trends.

Nice To Haves

• Familiarity with scalable design systems or creative automation platforms such as Storyteq, Bannerflow, Celtra, Smartly, or similar.
• Experience in motion graphics, video editing, or animation.

Responsibilities

• Manage the design team's daily workflow, including assignments, scheduling, prioritization, and workload distribution.
• Oversee multiple projects, deadlines, resource allocation, and the quality of creative deliverables.
• Act as the primary point of contact for incoming design requests; assess scope, establish timelines, and manage stakeholder expectations.
• Provide creative direction, feedback, and mentorship to designers, supporting their development and a collaborative team culture.
• Review and approve creative work for accuracy, consistency, and alignment with brand standards.
• Identify improvements to creative processes and workflows to increase efficiency without compromising quality.
• Support Creative leadership with team priorities, talent development, and a positive creative culture.
• Lead and contribute to marketing asset development across digital, social, email, print, out-of-home, and in-club channels.
• Partner with Creative leadership to conceptualize and execute integrated marketing campaigns reflecting Crunch's brand personality.
• Guide the development of current, platform-appropriate, performance-optimized social-first creative.
• Oversee campaign adaptations across formats, sizes, and applications while maintaining visual consistency.
• Maintain and enforce Crunch brand standards across corporate and franchise creative.
• Provide art direction and hands-on design support for high-priority projects, presentations, campaigns, and special initiatives.
• Stay current with design trends, digital platforms, creative technologies, and best practices.
• Collaborate with Marketing, Digital, Operations, and other partners to clarify objectives, align priorities, and deliver creative solutions.
• Oversee the development, implementation, and quality control of scalable creative templates in Storyteq Brandbuilder and BrandFolder.
• Coordinate with designers and production partners to prepare and deliver files for digital, print, and environmental applications.
• Maintain organized creative assets, file structures, and production workflows.
• Communicate project status, challenges, and resource needs to Creative leadership and stakeholders.
• Balance strategic creative thinking with the demands of a high-volume, deadline-driven production environment.

Benefits

• Medical, dental, and vision plans
• Life and accident insurance
• Educational expense reimbursement
• Employee assistance program
• Flexible work hours, depending on office and job function
• Free gym membership for active employees
• Flexible work-from-home options

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed