Design Manager, Wellness

GSK • Warren, NJ

1d • Hybrid

About The Position

The Category Design Manager is a senior strategic creative leader responsible for shaping, evolving, and driving the end-to-end visual brand experience across an entire category portfolio. Reporting to the US Director of Design, this role defines the Design vision, creative strategy, and brand expression systems that guide multiple brands and product lines across the US market. The Category Design Manager is responsible for what the brand should look, feel, and mean to consumers, and for creating new brand assets, identity systems, and experience principles that move the business forward. This role is a creator, innovator, orchestrator, and strategic design partner, influencing senior business leaders across insights, R&D, marketing, digital and Innovation. The Category Design Manager ensures Haleon’s portfolio continues to be recognized for remarkable, emotionally resonant, and human-centered brand experiences that drive both business growth and brand love.

Requirements

• 10+ years as a Visual Designer, Creative Design Manager, or Design Lead in agency or client-side environments.
• Expertise in Branding, Design Systems, and Innovation Design.
• Experience with Adobe CC; bonus for 3D, CAD, motion, or digital experience.
• Experience in FMCG/healthcare design leadership roles
• Strong proficiency in design thinking, human-centered design, and applying insights to creative strategy.
• Understanding of global design culture and modern design practices across industries.
• Strategic + tactical knowledge of how Design drives brand equity, business value, and portfolio growth.
• Cross-disciplinary design experience including brand identity, structural packaging, digital, POS, advertising, and more.
• Proven track record in creating, launching, and scaling distinctive brand assets and complete visual systems.
• Strong design communication skills; ability to articulate creative decisions through consumer and business impact.
• Strong portfolio showcasing omnichannel brand system design and breakthrough creative work.
• Ability to influence, inspire, and lead through design with intellectual curiosity and hands on capability when needed

Nice To Haves

• Experience managing category level budgets

Responsibilities

• Lead the creation and evolution of category wide visual brand strategies, identity systems, and design frameworks.
• Define the creative direction for multiple brands, ensuring each brand’s distinctiveness, meaning, and equity grows over time.
• Partner with the US Director of Design to shape the Design vision and long-term roadmap for the category.
• Create and steward new distinctive brand assets, packaging principles, experience guidelines, and visual languages.
• Lead brand redesigns, innovations, and visual transformations to elevate relevance and differentiation.
• Design and direct end-to-end consumer and Health care professional experiences across omnichannel environments packaging, digital, retail, experiential, and emerging platforms.
• Ensure the brand experience is cohesive, emotionally resonant, and aligned with humancentric principles.
• Serve as the creative and design lead for category/product teams, inspiring collaboration and elevating the creative bar internally and with agency partners.
• Partner cross-functionally with insights, data strategy, R&D, marketing, technology, and product leaders to bring breakthrough ideas to life.
• Influence upstream decision making through design thought leadership and consumer driven insight translation.
• Contribute to the ideation of new value propositions, innovation platforms, and experiential concepts.
• Bring external inspiration into HALEON: Cultural trends, design futures, human behavior, and category insights to fuel breakthrough creative thinking.
• Define the creative standards and brand rules that guide execution partners and agencies.
• Ensure that creative direction translates into consistent, intentional brand building across all activations.
• Inspire a culture of design thinking, creativity, experimentation, and strategic craftsmanship across the broader organization.
• Mentor and guide designers, agencies, and cross-functional partners to elevate design quality and consumer centricity.
• Lead with Haleon’s commitment to delivering better everyday health with humanity.
• Champion inclusive design that reflects the diverse communities Haleon serves.
• Set a bold, inspiring creative tone driving originality, courage, and high performance.
• Encourage curiosity, external inspiration, and creativity rooted in human insights.
• Foster strong collaboration across boundaries with empathy, clarity, and leadership maturity.
• Focus teams on what matters most to drive business outcomes through worldclass design.

Benefits

• competitive pay
• comprehensive benefits program
• generous 401(k) plan
• tuition reimbursement
• time off programs
• 6 months paid parental leave
• healthcare programs where the company pays for the majority of your medical coverage for you and your family
• discretionary bonus based on the achievement of key business performance
• other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed