Design Director, Resilient & Laminate

Shaw Industries•Calhoun, GA

About The Position

The Design Director, Resilient & Laminate leads design strategy, portfolio development, and creative direction for Shaw's residential resilient and laminate categories across brands and channels. The role translates consumer insights into commercially successful collections and product platforms to drive differentiation, channel growth, and speed to market. In partnership with the Design Studio and cross-functional teams, the director advances innovation, develops regional and channel-focused solutions, and maintains a pipeline of market-ready concepts. The position owns the long-term design vision and category roadmaps, ensuring that products reflect consumer trends, business objectives, market opportunities, channel needs, regional preferences, and sourcing capabilities. It also leads design differentiation across assigned brands, ensuring each has a distinct point of view, target consumer, and portfolio role. The director develops customer and market understanding through customer visits, dealer councils, Voice of Customer reviews, and research, and applies those insights to product and design strategies. The role collaborates with Product, Marketing, Sales, Innovation, Manufacturing, Sourcing, and the Design Studio to develop strategies, collections, and launches. It also leads, coaches, and develops category collection designers while fostering innovation, collaboration, consumer-focused thinking, continuous learning, and future design talent.

Requirements

Bachelor’s degree in Interior Design, Fine Arts, Textile Design, or a related field.
At least 5 years of product design experience.
Proven design leadership experience, preferably in hard surface flooring, soft surface flooring, or the tile industry.
Strong portfolio demonstrating successful product design and team leadership.
Excellent collaborative skills for working with cross-functional teams and stakeholders.
Exceptional communication and presentation skills, with the ability to work globally.
Innate aesthetic sense and intuitive understanding of color and design principles.

Nice To Haves

An advanced degree or specialized design certifications.
AVA CAD/CAM skills.
Experience with brand strategy.

Responsibilities

Own the long-term design vision and strategy for the Residential Resilient & Laminate categories.
Develop category roadmaps aligned with consumer trends, business objectives, and growth opportunities.
Monitor emerging trends, competitive activity, and consumer preferences to identify future opportunities and innovation spaces.
Balance consumer insights, market trends, channel needs, regional preferences, sourcing capabilities, and business objectives when developing products.
Lead execution of New Product Development and New Product Introduction initiatives and Design KPIs.
Own design differentiation across assigned brands, ensuring distinct design points of view, target consumers, and portfolio roles.
Prevent duplicate visuals, color stories, collection concepts, and product positioning across brands.
Partner with Product and Brand teams to establish a compelling design story and clear customer value for each collection.
Participate in customer visits, dealer councils, Voice of Customer reviews, and market research activities.
Translate customer insights into actionable product and design strategies and stay connected to competitive activity, trends, and consumer preferences.
Develop understanding of channel-specific and regional design preferences, including Retail, Builder/Multifamily, and Home Center.
Apply channel and regional insights to create products and collections relevant to specific customers, markets, and growth opportunities.
Collaborate with Product, Marketing, Sales, Innovation, Manufacturing, and Sourcing teams to develop product strategies and launches.
Build relationships across the organization, seek stakeholder input, and align teams around a shared product vision.
Collaborate with the Design Studio to prioritize future design development, Voice of Customer testing, and regional assortment strategies.
Lead, coach, and develop category collection designers.
Foster innovation, collaboration, consumer-focused thinking, and continuous learning, and build organizational capability and future design talent.