Deputy Director, Web Strategy & Operations

The Nature Conservancy•GEO / Remote - Virginia, VA

1d•$99,705 - $149,600•Remote

About The Position

The Deputy Director, Web Strategy & Operations leads TNC’s enterprise web strategy to unify and evolve global flagship web experiences—including nature.org and Conservation Gateway—into a performance-driven, audience-centered, and influence and revenue-enabling ecosystem aligned with TNC’s web vision and strategy. This role is accountable for the performance, strategic direction, and operations of TNC’s flagship web properties and co-leads enterprise digital transformation through governance, risk reduction, cross-channel integration, and data-driven optimization. The Deputy Director partners closely with Marketing Technology to ensure that web strategy dovetails with platform strategy, including alignment on technical roadmap, component capabilities, integrations, and platform innovation. This position manages the Web Production and SEO teams to deliver high-quality global operations, a scalable production model across time zones and languages, and enterprise-level governance standards across TNC’s digital ecosystem.

Requirements

Bachelor’s degree in related field and a minimum of 9 years related experience or an equivalent combination of education and experience.
Experience managing staff and teams.
Experience developing marketing plans and measuring results.
Experience cultivating and managing client relationships.
Experience leading complex project and program/account management including financial responsibilities, and measuring results of strategic plans and programs.

Nice To Haves

Experience in global NGO or multinational organizational contexts with multilingual content and regionalized operations.
Demonstrated leadership in enterprise web strategy or large-scale web operations for global organizations.
Proven success driving performance improvements using testing, analytics, and experimentation.
Hands-on experience with Adobe Experience Manager (AEM), governance standards, component-based systems, and enterprise web operations.
Experience partnering with technical teams (MarTech, IT) to shape platform-aligned web capabilities.
Experience leading cross-functional, matrixed programs or multiyear digital transformation initiatives.
Experience cultivating relationships in a remote environment.
Background applying AI-assisted personalization, search, content creation, or conversational interfaces to enhance web performance.
Proven leadership of large-scale site consolidation, migration, or digital transformation programs.
Experience with KPI framework development, dashboarding, or enterprise analytics.
Familiarity with privacy, accessibility, and digital compliance frameworks.
Experience building and maintaining a strong team culture with a positive, productive, and inclusive work environment where employees feel valued and happy in their careers.
Strong communication skills, with the ability to clearly articulate ideas and balance the needs of stakeholders.
Experience communicating complex, technical ideas and projects to non-technical audiences.
Sound judgment and situational awareness, with the ability to anticipate risks and opportunities based on industry trends, current events, and organizational context—and proactively propose solutions.
Expert knowledge of current and evolving trends in the digital space.
Multilingual skills appreciated.

Responsibilities

Leads TNC’s enterprise web strategy to unify and evolve global flagship web experiences.
Accountable for the performance, strategic direction, and operations of TNC’s flagship web properties.
Co-leads enterprise digital transformation through governance, risk reduction, cross-channel integration, and data-driven optimization.
Manages the Web Production and SEO teams to deliver high-quality global operations, a scalable production model across time zones and languages, and enterprise-level governance standards.
Partners closely with Marketing Technology to ensure web strategy aligns with platform strategy, including technical roadmap, component capabilities, integrations, and platform innovation.