Deputy Director of Strategic Outreach

SEIU • Washington, DC

3d • Onsite

About The Position

The Deputy Director of Strategic Outreach provides high-level leadership in the execution of SEIU’s multi-channel amplification strategy. This role integrates traditional press, digital partnerships, social media, and direct-to-member outreach (Email/SMS) into a cohesive operation that centers worker voices and builds political power. As a senior leader, this position ensures that every national moment is amplified instantly and consistently across all platforms to shift the national narrative.

Requirements

• Minimum eight years of progressively responsible leadership in communications or digital strategy.
• Proven expertise in managing multi-platform campaigns that integrate traditional media (press/radio/podcasts) with digital-first tactics (social/SMS/influencers).
• Expert-level project management skills with the ability to lead organizational change and infrastructure modernization.
• Hands-on experience in digital content creation and a deep fluency in modern video-first digital ecosystems.
• Deep commitment to anti-racism and social justice, with the ability to embed these values into all outreach strategies.

Responsibilities

• Directs the daily operations of the media relations, digital media, and Email/SMS teams to ensure a unified voice across press, podcasts, social media, and creator collaborations.
• Acts as a hands-on creative lead, utilizing a solid digital foundation to oversee the quality and engagement of social media content for SEIU and the Fight for a Union pages.
• Directly manages and mentors a high-performing team, including the Assistant Director of Media Relations and Pitching, Assistant Director of Digital Media and Partnerships, and the Program Manager for Email and SMS Outreach.
• Guides the union’s engagement with external and internal social media creators and influencers to expand narrative reach beyond traditional labor channels.
• Serves as the primary project manager for large-scale, multi-channel campaigns, ensuring sophisticated coordination between the organization’s Hubs and the central communications apparatus.
• Conducts regular audits of external-facing channels to ensure high quality standards, race-class narrative alignment, and consistency of message.
• Partners closely with the Communications Deputy for Politics and Government Relations to align outreach tactics with the union's legislative and political offensives. Collaborate regularly to amplify union strength and organizing campaigns and initiatives.
• Assists in directing administrative management functions of the department including directing personnel actions and the work of hiring managers, related to recruitment, hiring, retention and staff development and firing.
• Manages and coordinates across major contracts to ensure continuity and coordination of work as well as high-quality deliverables. Ensures that sophisticated choices are made about appropriate vendors and support services.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed