Demo Specialist I
About The Position
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. The Demo Specialist I will impact the experience of SaaS prospects at the very start of their customer journey, sparking interest and guiding potential customers toward the value of the HighLevel platform before they begin their trial. This role involves running engaging software demos, answering pre-trial questions, and inspiring prospects to take the next step. The specialist will work in a dynamic, performance-based atmosphere with autonomy and collaboration with other teams, requiring an "all hands on deck" attitude, excellent communication, and strong time management skills. The role demands best-in-class service and subject matter expertise on how HighLevel solves business challenges, with experience in a high-performance, high-accountability environment, comfort switching gears quickly, and a passion for helping people discover the right solutions. Fluency in both English and Spanish is required to engage diverse prospects.
Requirements
- Proven ability to run engaging and effective product demos in English.
- Strong technical aptitude and ability to explain complex software in simple terms.
- Working knowledge of CRM, marketing automation tools, social media management, digital advertising, website/funnel building, and SEO.
- Experience using or quickly learning various CRM platforms and communication tools.
- Proficiency with Google Suite, Zoom, Slack, and common social media platforms (Facebook, Instagram, LinkedIn).
- Exceptional time management, organization, and communication skills (both verbal and written).
- Self-motivated to meet and exceed activity and conversion targets.
- Ability to translate technical concepts for non-technical audiences.
- Demonstrable critical thinking, active listening, and creative problem-solving skills.
- Quick learner who can adapt to evolving product features and sales strategies.
- Positive, self-starter mindset with a track record of thriving in a fast-paced environment.
- Fluency in English is required.
- 2–3 years in a business development, SDR, BDR, or pre-sales role - especially in SaaS or technical sales.
Nice To Haves
- Seamlessly switch between English and Spanish to engage diverse prospects.
Responsibilities
- Proactively identify, engage, and qualify new prospects through outbound outreach in English.
- Respond promptly to inbound leads and inquiries to drive interest and action.
- Schedule and conduct compelling software demos for prospective customers (via Zoom).
- Align product capabilities to the prospect’s goals, needs, and business objectives.
- Develop rapport and trust with prospects to inspire trial sign-ups.
- Effectively communicate the HighLevel value proposition (Capture, Nurture, Close) to create urgency and interest before trial.
- Handle prospect questions and objections with confidence, ensuring a smooth transition into the trial phase.
- Maintain accurate records of activities and interactions in CRM systems.
- Collaborate with Trial Experience, Marketing, and other cross-functional teams to optimize lead handoff and conversion rates.
- Execute both inbound and outbound engagement strategies to keep the top of the sales funnel active and healthy.
- Attend and support HighLevel events, conferences, or customer-facing engagements on an as-needed basis.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
