Demand Marketing Manager

Swimlane•Quinte West, ON

27d•$105,000 - $120,000•Hybrid

About The Position

Swimlane is seeking a highly adaptable, results-oriented marketing professional to join a lean, high-impact team. This role is ideal for a well-rounded, modern B2B demand generation marketer who thrives in a fast-paced environment and is comfortable owning a broad range of initiatives across the funnel. This individual will play a critical role in driving pipeline growth by partnering closely with Business Development (BDR), Sales, and cross-functional marketing teams. Success in this role requires a balance of strategic thinking and hands-on execution, along with the ability to operate effectively without extensive resources or rigid role boundaries. The ideal candidate brings 3+ years of B2B technology experience in demand generation or growth marketing, preferably within cybersecurity or enterprise SaaS, and a strong understanding of how technical buyers evaluate and purchase solutions. They have a proven track record of executing high-impact, multi-channel demand programs that drive measurable pipeline—including digital campaigns, ABX initiatives, email sequencing, and targeted outbound efforts in close partnership with Sales and BDR teams.

Requirements

3+ years of B2B technology experience in demand generation or growth marketing
Background in cybersecurity, enterprise SaaS, or complex B2B sales environments strongly preferred, with a clear understanding of how technical buyers evaluate and purchase solutions
Proven ability to design and execute integrated, multi-channel campaigns that drive measurable pipeline and revenue, combining creative thinking with strong analytical rigor
Strong understanding of modern demand generation, including ABX, lifecycle marketing, and sales-aligned campaign execution
Experience partnering cross-functionally with Sales, BDR, and Marketing teams to deliver aligned, high-impact programs
Excellent written and verbal communication skills, with the ability to develop compelling campaign messaging and content across channels
Demonstrated ability to operate with a high level of ownership in fast-paced, resource-constrained environments
Strong project management skills, with the ability to manage multiple initiatives and priorities simultaneously
Track record of testing, iterating, and optimizing campaigns using data and experimentation to improve performance
Familiarity with modern marketing and sales technology stacks, such as Marketo, 6sense, Salesforce, Outreach, and Clay
Bachelor’s degree in Marketing, Business, Communications, or a related field
Candidates must be U.S. residents at the time of application to be considered.

Responsibilities

Plan and execute integrated, multi-channel demand generation campaigns across the full buying journey, from awareness through conversion
Drive pipeline through channels including paid media, content promotion, direct mail, email, nurture programs, webinars, virtual events, and account-based (ABX) initiatives
Partner closely with BDR and Sales teams to design targeted outbound campaigns and ensure effective follow-up and conversion into a qualified pipeline
Develop and optimize campaign messaging and copy across channels—including email sequences, nurture flows, ads, and landing pages—balancing creativity with performance-driven execution
Plan and execute digital marketing initiatives, including paid media and ABX programs
Identify, test, and scale new channels and campaign strategies to drive incremental growth
Analyze campaign performance and pipeline contribution; use data and experimentation to continuously improve results
Contribute to go-to-market strategies and help identify new opportunities for growth
Operate as a generalist, stepping into high-priority initiatives based on business needs and individual strengths
Leverage AI tools to scale campaign development and content creation, ensuring responsible use with strong ownership of quality, accuracy, and strategic thinking