Demand Generation Specialist

Onbe•Boston, MA

4d•Remote

About The Position

Supports lead-to-MQL programs and website optimization by executing nurture campaigns, maintaining marketing workflows, and helping improve conversion performance across email, web, and automation channels. This role is a remote role, occasional travel may be required as part of this role.

Requirements

3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
Hands-on HubSpot experience (required)
CRM familiarity (Dynamics or similar) a plus
Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay)
Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation
Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages)
Organized, detail-oriented, able to manage multiple requests and timelines
Strong communicator; collaborates well with Sales, RevOps, Product Marketing, and agencies
Comfortable pulling reports and QA’ing data to spot issues or trends

Nice To Haves

FinTech/payments familiarity is a nice-to-have

Responsibilities

Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.
Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion.
Run tests on emails, landing pages, and forms; track results and share recommendations.
Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.