Academy - Demand Generation Specialist

NetApp, Inc.•Durham, NC

6d•$88,400 - $132,000•Onsite

About The Position

Join NetApp's Demand Marketing team and help drive data-driven campaigns that enable enterprise customers to modernize their data infrastructure for AI and cloud workloads. In this role, you'll blend marketing strategy, analytics, and technology to influence pipeline growth, optimize campaign performance, and support NetApp's go-to-market initiatives.

Requirements

Bachelor's or Master's degree in Marketing, Business, Communications, Data Analytics, or a related field.
Interest in B2B marketing, technology, AI, cloud computing, or enterprise software.
Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
Excellent written and verbal communication skills.
Ability to manage multiple priorities in a fast-paced, collaborative environment.
Experience with marketing analytics, CRM, or digital marketing platforms.
Proficiency with Excel, Google Sheets, or data visualization tools.
Familiarity with AI, cloud technologies, or enterprise software markets.
Previous experience through internships, campus organizations, projects, or related professional roles.

Nice To Haves

Exposure to enterprise technology, AI, cloud, and data infrastructure markets.
Experience working in a global, cross-functional marketing organization.
Opportunities to build expertise in demand generation, campaign analytics, digital marketing, and marketing operations.
Visibility with senior leaders and opportunities to contribute to strategic business initiatives.
A strong foundation for a career in marketing, business strategy, customer engagement, or go-to-market operations.

Responsibilities

Research and develop audience profiles to better understand buyer needs, priorities, and engagement patterns across enterprise IT and data leadership audiences.
Analyze marketing content and campaign performance to identify opportunities that improve audience engagement and pipeline generation.
Partner with Product Marketing, Customer Experience, and Sales teams to develop and execute multi-channel demand generation campaigns.
Create compelling campaign messaging, email programs, and digital content that communicate NetApp's data infrastructure and AI value proposition.
Monitor key marketing metrics, including engagement, conversion, and pipeline performance, and provide insights to optimize future campaigns.
Leverage marketing technology, data, and analytics tools to support campaign execution and reporting.
Present recommendations and business insights to stakeholders and leadership teams.