Demand Generation Marketing Specialist

Freshworks•San Mateo, CA

6d•$130,000 - $152,000•Hybrid

About The Position

We're looking for a hands-on Demand Generation Marketing Specialist to join our Global Demand Generation team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue—not just managing programs. You'll own end-to-end execution across paid media, ABM, email, and digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who can hit the ground running, take ownership, and continuously optimize performance with minimal direction. If you're passionate about demand generation, love testing new ideas, embrace AI, and enjoy working in a fast-paced SaaS environment, we'd love to meet you.

Requirements

4-7 years of hands-on B2B SaaS demand generation or digital marketing experience
Proven experience executing multi-channel demand generation campaigns from planning through optimization
Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact
Hands-on experience with: LinkedIn Ads, Google Ads/ SEM, Paid Social, Display or programmatic advertising, Email marketing
Experience using ABM platforms such as Demandbase or 6sense
Experience working in Marketo and Salesforce to support campaign execution and reporting
Strong analytical skills with experience measuring campaign performance and translating insights into action
Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative, and Analytics
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Excellent written communication and content collaboration skills

Nice To Haves

Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus

Responsibilities

Execute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue
Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
Partner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content
Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense
Build audience segments, create target account lists, and deliver personalized campaign experiences
Monitor campaign performance and make data-driven optimizations to improve engagement, conversion, and pipeline
Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
Collaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution
Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance
Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization, and team efficiency
Share campaign insights and best practices that help improve overall marketing performance