Demand Generation Program Manager

Coder

1d • $95,000 - $146,000

About The Position

We’re looking for a demand generation marketer who brings fresh ideas, strong execution, and a clear eye for results. In this role, you’ll shape how the right audiences discover, engage with, and evaluate Coder. You’ll run demand gen programs across sponsorships, paid campaigns, vendor channels, and regional markets. You’ll work closely with demand gen, content, design, product marketing, and marketing ops to ship thoughtful programs on time, on budget, and built to learn.

Requirements

• 3–5 years of experience in demand generation, digital marketing, or paid media.
• Hands-on experience managing media sponsorships, paid advertising programs, or vendor-led campaigns across multiple channels.
• Strong project management instincts. You keep deadlines, budgets, and stakeholders organized, and you communicate early when things shift.
• Comfort working with data. You can pull reports from tools like HubSpot, Salesforce, or HockeyStack, analyze performance, and turn numbers into recommendations.
• Curiosity about using AI tools and workflows to find efficiencies, improve execution, and test what’s possible.

Nice To Haves

• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense, or other programmatic advertising platforms.
• Experience managing programs in tools such as Asana.
• A background in vendor negotiation or media buying, with a track record of getting more value from sponsorship budgets.
• Experience in B2C marketing or industries outside traditional B2B demand gen. We value people who bring ideas from different playbooks.

Responsibilities

• Run day-to-day execution for sponsorships, vendor programs like BrightTALK, and paid campaigns across selected channels.
• Own vendor relationships and program logistics, including timelines, deliverables, and follow-up.
• Help expand verticalized campaigns by tailoring messaging and channel selection to specific industries and buyer segments.
• Research, document, and recommend new channels, sponsorships, and campaign opportunities to test.
• Support regional program execution across Europe and APAC as we expand localization.
• Partner with marketing ops to execute lifecycle and nurture programs tied to key business objectives.
• Track program performance and share recommendations that inform renewals, optimizations, and future tests.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed