Demand Generation Marketing Specialist - Engineered Arts

Opportunities with AppDirect's Advisor Partners (Recruitment as a Service) • Montreal, QC

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About The Position

Engineered Arts is a leading manufacturer of full-size humanoid robots, including the well-known Ameca and ultra-realistic Mesmer range, used for entertainment, education, and communication. With 20 years of hardware and software development, their robots have been sold in over 30 countries to customers like NASA, PwC, and Meta. The company's internal motto is 'Be Wow', focusing on creating fun, entertaining, or surprising experiences. The ideal candidate is a performance marketer skilled in turning campaigns into pipeline, with experience building and running demand generation programs in a technical or complex product environment. This role requires owning the full campaign lifecycle from strategy to reporting, using data for decision-making, and adapting messaging for global markets. The specialist will sit at the intersection of marketing, sales, and product, requiring strong communication skills to align stakeholders and translate technical value into compelling stories.

Requirements

• 3–5+ years of hands-on demand generation or performance marketing experience, ideally within a technical, robotics, engineering, or complex product business
• Proven track record of building campaigns that directly contribute to revenue pipeline — you can show the numbers
• Proficiency with marketing automation and CRM tools (e.g. HubSpot, Salesforce, or equivalent)
• Experience running paid media campaigns across platforms such as LinkedIn, Google, Meta, and affiliate networks
• Strong analytical skills — you're comfortable pulling reports, interpreting data, and making campaign decisions based on what you find
• Ability to work across global markets, adapting campaigns for different audiences and regions

Responsibilities

• Build and execute multi-channel demand generation campaigns targeting global markets, with a focus on driving qualified pipeline for the sales team
• Own the marketing pipeline number — tracking, reporting, and optimizing campaigns against revenue contribution targets
• Develop and manage paid media, email, and content-led programs that generate measurable awareness and inbound interest for Engineered Arts' robotics portfolio
• Partner with sales to align campaign timing, messaging, and lead handoff processes to ensure pipeline converts
• Analyze campaign performance data weekly and translate findings into actionable improvements across channels
• Support brand initiatives where they directly contribute to demand — ensuring Engineered Arts' global presence reinforces pipeline goals

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees