Demand Generation Marketing Manager

YA Group

8d•Remote

About The Position

The Demand Generation Marketing Manager is responsible for developing, executing, and optimizing multi-channel marketing programs that drive pipeline growth and revenue. This person owns lead capture and nurture strategy, working closely with Business Development to convert prospects into customers. This role blends strategic planning, hands-on campaign execution, cross-functional collaboration, and performance analysis. The ideal candidate is analytical, creative, and comfortable operating in a fast-paced, growth-oriented environment.

Requirements

Bachelor’s degree in marketing, business, communications, or a similar field, with a master’s degree considered a plus
5–7 years of experience in a dedicated demand generation or growth marketing role, preferably in a B2B environment
Strong experience with marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce)
Advanced proficiency in data analytics tools to evaluate campaign ROI
Understanding of paid acquisition channels and SEO best practices
Proven success managing multi-channel demand generation campaigns
Strong communication, project management and organizational skills including copywriting skills

Nice To Haves

Preferred experience launching and scaling Account-Based Marketing programs

Responsibilities

Develop and execute end-to-end inbound and outbound campaign strategy
Deploy campaigns across multiple channels including email, paid media, SEO, webinars, events, and social media
Build and optimize automated lifecycle workflows that move prospects through the buyer’s journey
Collaborate with Business Development to ensure lead quality and establish SOPs that accelerate pipeline
Define success metrics, track campaign performance, and provide reporting using marketing automation and analytics tools
Partner with subject-matter experts and creative and digital teams to produce assets that support demand generation initiatives
Monitor industry trends, competitor activity, and market dynamics to inform strategy
Maintain data quality and consistency across marketing systems and workflows
Perform additional duties as assigned