Demand Generation Marketing Manager

HP•Palo Alto, CA

19h•Onsite

About The Position

Demand Generation Marketing Manager Description - Job Summary HP is transforming from a hardware company to a solutions-led business. Within Retail & Industry Solutions (RIS), we are building a modern demand engine to support end-to-end retail solutions across hardware, software, and services. We are looking for a Demand Generation Marketing Manager to help drive pipeline growth through integrated campaigns, digital channels, and account-based marketing. This role is hands-on and execution-focused, with ownership of campaigns that directly impact pipeline and revenue. This is an opportunity to build and scale demand generation in a high-visibility team shaping Responsibilities Plan and execute integrated demand generation and digital campaigns across our channels Partner with agencies and internal teams to launch and optimize campaigns Build campaigns aligned to target accounts and key verticals (retail, manufacturing, etc.) Support account-based marketing (ABM) programs to drive engagement and meetings Partner with sales to ensure alignment on targets, outreach, and follow-up Optimize conversion across the funnel from awareness to lead to opportunity Own campaign performance tracking and reporting (leads, meetings, pipeline) Test and iterate on messaging, creative, and landing pages to improve performance Build pre-event demand campaigns to drive meeting bookings Support in-event and post-event follow-up campaigns Help turn events into pipeline-generating programs Activate content across LinkedIn, email, and digital channels Ensure consistent messaging aligned to HP’s Retail Intelligence narrative.

Requirements

Four-year or Graduate Degree in Demand Generation, Growth Marketing, Product Growth, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
6-8 years in demand generation or growth marketing
Hands-on experience running paid or owned campaigns
Strong understanding of B2B marketing funnels and pipeline generation
Experience working with sales teams and supporting pipeline goals
Familiarity with marketing automation and CRM systems
Comfortable operating in a fast-paced, evolving environment

Nice To Haves

Experience in B2B SaaS or solutions marketing
Exposure to account-based marketing (ABM)
Experience supporting large events or field marketing programs
Background in retail, commerce, or industry solutions

Responsibilities

Plan and execute integrated demand generation and digital campaigns across our channels
Partner with agencies and internal teams to launch and optimize campaigns
Build campaigns aligned to target accounts and key verticals (retail, manufacturing, etc.)
Support account-based marketing (ABM) programs to drive engagement and meetings
Partner with sales to ensure alignment on targets, outreach, and follow-up
Optimize conversion across the funnel from awareness to lead to opportunity
Own campaign performance tracking and reporting (leads, meetings, pipeline)
Test and iterate on messaging, creative, and landing pages to improve performance
Build pre-event demand campaigns to drive meeting bookings
Support in-event and post-event follow-up campaigns
Help turn events into pipeline-generating programs
Activate content across LinkedIn, email, and digital channels
Ensure consistent messaging aligned to HP’s Retail Intelligence narrative.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave