Demand Generation Marketer

Fourth•Austin, TX

7d•Remote

About The Position

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long-term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people! HotSchedules is the restaurant industry’s most widely used scheduling platform. Over 300,000 restaurants across North America trust HotSchedules. The SMB team is at the top of our growth funnel—introducing restaurant operators to HotSchedules. As the dedicated demand gen marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams. Running both inbound programs and outbound sales-led campaigns to hit quarterly bookings targets. Some of this GTM motion exists and needs refinement. Some of it you’ll create from scratch. You'll pull in Product Marketing, Sales, and RevOps when you need them — but you won't wait for alignment to move. You drive the work and bring people along. The challenge in marketing today, the channels are crowded. The job is to find where there’s still signal, test aggressively, and scale what works. Plus, cutting what doesn’t work before it becomes a habit. That means bringing new ideas, tinkering with tools, and being willing to experiment your way to an answer. It also means knowing your customer deeply enough that your messaging cuts through. Understanding what operators care about, where they spend their time, and what makes them stop and listen.

Requirements

5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number.
Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert.
A strong writer who can speak to a small business owner’s daily reality.
Someone who embeds with sales rather than operating at arm’s length. Low ego, high output.
A tinkerer. You’ve built workflows, tested tools, played with agents — and you have real examples to show for it.
Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it.
You've pulled your own pipeline and conversion data, found the problem before someone told you about it, and changed your program because of what you saw.
You've killed your own programs when the data said so — even ones you built and liked.
A curious, life-long learner

Responsibilities

Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter. Pipeline and bookings are how we keep score.
Standups, call shadows, deal reviews. Short deal cycles mean fast feedback loops — you’ll know quickly what’s working and can act on it fast.
Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality.
Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works.
Identify gaps, propose solutions, implement what works. You don’t wait for a better workflow — you build it.
Use technology extends your capabilities and gain leverage.
Partner with RevOps on scoring, routing, response times, and reporting.