Demand Generation Manager

KickUp • Philadelphia, PA

24d • $85,000 - $120,000 • Remote

About The Position

KickUp is seeking a Demand Generation Manager to join their team, focusing on reimagining how school districts grow their personnel. The company's mission is to help educators thrive throughout their careers by providing a platform that manages the educator growth cycle to improve student outcomes. KickUp has a robust product with a high customer NPS and is a recognized leader in the K-12 professional growth software market. This role is crucial for generating awareness and converting pipeline for new business, involving the creation and management of campaigns, automation, and measurement to identify and engage school districts, ultimately leading to sales conversations. It's a hands-on, individual-contributor position requiring ownership of strategy and campaign execution, with close collaboration with Sales, Product Marketing, and Customer Success.

Requirements

• 6+ years of experience in demand generation or growth marketing in B2B SaaS, with an interest in making a difference in K-12 education
• A track record of building campaigns that generated measurable, repeatable pipeline, and the ability to report marketing's contribution clearly to leadership
• Hands-on expertise with marketing automation and CRM platforms (we use HubSpot), including lead scoring and attribution
• Experience building landing pages and marketing assets, with comfort working in tools like Webflow, Canva, or similar to ship polished materials with light design support
• Strong written communication skills, able to write persuasive copy and translate between marketing and sales
• Comfort with ambiguity and high autonomy in a fast-moving, hands-on role, with a collaborative approach to working across sales, product, and customer success
• Candidates must be legally eligible to work in the United States.

Responsibilities

• Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity.
• Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time.
• Build demand programs for new customer acquisition and collaborate for expansion into our existing customer base, in partnership with Product Marketing and Event Marketing.
• Own the demand calendar, aligning campaigns to launches, conferences, and seasonal buying cycles in K-12 education.
• Build account-based programs that reach high-value districts and re-engage prospects who haven't converted.
• Turn webinars and conferences into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up.
• Build and optimize landing pages and campaign assets, owning both the strategy and the execution of conversion paths.
• Act as a key partner to Sales, Product Marketing, and Customer Success, translating strategy into campaigns that generate pipeline.
• Work hand-in-hand with the sales team to align on targets, territories, and what a quality lead looks like.
• Create polished campaign materials, from one-pagers to email templates to event collateral, grounded in our product positioning and designed to drive a single clear action.
• Own our marketing automation platform and the systems that move a prospect from first touch to sales-ready.
• Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment.
• Refine lead stages, qualification criteria, and the service level agreement between marketing and sales.
• Partner with sales to ensure clean handoffs, accurate tracking, and a shared definition of a qualified lead.
• Build the reporting that answers the central question every week: what did marketing generate, and where did it come from.
• Own marketing's pipeline and attribution metrics, and report contribution clearly to marketing and sales leadership.
• Use data to prioritize investment and continuously improve campaign performance.
• Maintain the dashboards that make demand performance visible across the organization.

Benefits

• 401(K) plan with employer matching
• Universal paid parental leave
• A variety of medical, dental, and vision insurance options
• An annual stipend for professional learning
• Flexible PTO policy, extended holiday break, summer Fridays, and “Focus Fridays” – a day with limited Slack and meetings throughout the year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed