Demand Generation Manager
About The Position
Tali AI is seeking a hands-on Demand Generation Manager to build and scale the systems that bring new healthcare organizations into their funnel. This role will lead campaign strategy, storytelling, and experimentation, turning insights into campaigns that drive awareness, qualified traffic, and signups. The Demand Generation Manager will collaborate closely with the Marketing Manager, Paid Marketing Specialist, and VP of Sales. Tali AI's mission is to build industry-leading products that solve real-world problems for clinicians today using AI-powered medical assistants to remove administrative burdens and allow clinicians to focus on patient care. Tali is transforming the industry, serving thousands of clinicians across Canada and the US, accelerating millions of patient encounters annually, and saving clinicians more than 10 hours a week.
Requirements
- 4–6 years of B2B SaaS demand-gen or growth marketing experience
- Obsessed with automation and AI-native demand generation, leveraging tools to move faster and smarter
- Ability to translate product benefits into clear, motivating campaign ideas that resonate with clinicians
- Data-driven but creative, comfortable working from metrics and gut alike
- Understand how paid, organic, and content work together to create demand
- Thrive in a startup environment where you can build systems from scratch
Nice To Haves
- Healthtech experience a plus
- MBA or formal marketing education
- Experience at a scale-up or high-growth startup
- Background in healthtech or healthcare SaaS
Responsibilities
- Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
- Define audience segments, messaging, and creative direction for campaigns
- Launch and optimize paid media across channels
- Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
- Analyze performance across channels to identify what drives growth and double down on what works
- Continuously test new channels, creative concepts, and conversion paths
Benefits
- Remote and hybrid work options & flexible work hours
- Comprehensive health and wellness coverage from day one
- Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
- $2000 annually in "Knowledge Dollars" to learn, grow, and level up
- Quarterly socials & company outings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
