Demand Generation Manager
About The Position
PreVeil is seeking a Demand Generation Manager to lead its paid programs and associated demand generation efforts. This role involves managing a significant annual budget across various channels including Google Ads, Bing, YouTube, LinkedIn, Reddit, Paid Affiliates, and Paid Newsletters. The manager will operate like a portfolio manager, treating each dollar as an investment and each campaign as a thesis, continuously reallocating funds for maximum efficiency. Key responsibilities include understanding cost per opportunity by channel, segment, and campaign, and making data-driven decisions to optimize or discontinue campaigns. This is a hands-on, individual contributor role within a lean team, with the expectation of eventually bringing strategy, execution, and goals in-house. Collaboration with a team of marketers, including a Head of Content & Web, Product Marketing, and RevOps, is integral to the role.
Requirements
- 4+ years of experience running paid search and paid social for a B2B or SaaS company, or at an agency.
- Hands-on ownership of a significant budget with a proven track record of tying paid spend to pipeline and revenue.
- Deeply analytical and rigorous approach to testing.
- Proficiency in using AI as a production tool.
- Fluent in advertising platforms: Google Ads, Microsoft Ads, LinkedIn Campaign Manager, YouTube, Reddit.
- Familiarity with tools such as GA4, HubSpot, Salesforce, WordPress, Nooks, and Claude, or the ability to learn new tools quickly.
- Metrics-driven with the ability to set clear KPIs and communicate wins and losses honestly.
- Ability to build trust across Marketing, Sales, RevOps, CS, and the Executive team.
- Intellectually curious, gritty, and self-sufficient.
- Sharp eye for creative.
- Boston-based or able to collaborate in-person multiple days per week.
Nice To Haves
- Background in a technical or regulated field is preferred.
Responsibilities
- Optimize existing paid channels (Paid Search, Paid Social, Paid Programs) for efficiency.
- Manage keyword expansion and pruning, bid strategies, ad copy testing, and audience building.
- Develop and execute A/B testing strategies for ad copy, creative, audiences, offers, and landing pages.
- Test and evaluate new demand generation channels such as trade publications, industry newsletters, communities, podcasts, and events.
- Build and implement AI-driven workflows to automate and enhance demand generation processes, including search term mining, negative keyword automation, creative/copy generation, and self-assembling reporting.
- Share insights from paid campaigns regarding messaging, targeting, and segment response with Marketing, Sales, Customer Success, and RevOps teams.
- Incorporate frontline insights from other departments into demand generation campaigns.
Benefits
- 7-figure budget and autonomy
- Opportunity to work with top-tier marketers
- Investment in building something great
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
