Demand Generation Manager

Equifax • Clayton, MO

9d • Hybrid

About The Position

Equifax is seeking a Demand Generation Manager for Public Safety to be a key contributor to their demand generation efforts as a strategic GTM architect. This role will lead the charge in protecting and empowering victims, survivors, and law enforcement by orchestrating high-precision marketing engines. The Demand Generation Manager will be responsible for developing and executing integrated marketing campaigns that generate leads, nurture prospects and customers, and drive business growth. This role requires collaboration with various teams, including sales, portfolio marketing, and content, to ensure campaigns are successful and aligned with business objectives. The ideal candidate is a data-driven storyteller who thrives on turning strategic pauses into creative action, using intuition and analytics to drive meaningful pipeline growth.

Requirements

• 5+ years of experience in Demand Generation or Digital Marketing.
• At least 3 years of experience in a B2B environment.
• Bachelor's degree
• Exceptional communication skills with a focus on building a collaborative, results-oriented culture
• Technical system literacy in systems similar to or including Salesforce, Pardot, Demandbase, Consensus, and the Google Suite
• Ability to translate complex data into executive-level analysis, reporting, and presentation

Nice To Haves

• Experience using generativeAI and/or AI agents
• Experience in the Public Safety, Government, or Law Enforcement industries

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels (e.g., email, webinars, events, social, trade pubs, and more), working within established strategies and guidelines.
• Define campaign plans, channels, ABM approaches, and timelines, ensuring alignment with overall marketing and business objectives.
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution and maximize impact.
• Manage campaign deliverables, ensuring projects stay on track, within budget, and adhere to quality standards.
• Leverage AI agents and automated frameworks to eliminate repetitive tasks, freeing your time for high-level strategy and creative problem-solving.
• Collaborate with the content and portfolio marketing teams to develop compelling campaign messaging and content that resonates with target audiences.
• Ensure brand consistency and adherence to messaging guidelines across all campaign assets.
• Translate complex data into executive-level standardized readouts that focus on pipeline momentum and ROI rather than just open rates.
• Maintain status reports for all current campaigns, ensuring transparency and accountability.
• Empower BDR and Sales teams with the tools and insights needed to turn leads into relationships.
• Foster a collaborative environment where sales and marketing move with a shared sense of purpose through regular 'Smarketing' updates and the strategic use of Seismic and Demandbase.

Benefits

• Comprehensive compensation and healthcare packages
• 401k matching
• Paid time off
• Organizational growth potential through our online learning platform with guided career tracks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level