Demand Generation Manager

Impact.com•New York, NY

9h•Hybrid

About The Position

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you! impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics visit www.impact.com. As a Demand Generation Manager, Paid Media, you will own the execution and optimization of paid media programs across Google Ads, LinkedIn, and Paid Social channels. You’ll partner closely with Demand Generation, Sales, Content and Design teams to drive scalable pipeline growth, support ABM initiatives, and continuously improve performance through testing and experimentation. In this role, you will work closely with the Director of Demand Generation, Sales, Marketing Programs, Content, and Web/Design teams.

Requirements

Proven ability to manage budgets and deliver measurable performance outcomes.
3+ years of Demand Generation and Paid Media experience
1+ years of Salesforce experience
Strong collaboration and project management experience
Experience tracking and reporting on campaign performance
Strong critical thinking and analytical skills
Ability to be flexible and pivot in a fast-paced/changing environment
Hands-on experience with: Google Ads LinkedIn Campaign Manager Paid Social platforms (Meta required; TikTok, Reddit Ads and YouTube a plus) ABM platforms (6sense, ZoomInfo ABM, Demandbase, Terminus, etc.)
Comfortable working in Salesforce (1+ years experience)

Responsibilities

Own end-to-end paid campaign execution—from ideation and audience targeting to ad trafficking, creative optimization, and performance analysis.
Build, launch, and optimize paid media campaigns across the full funnel (TOFU → BOFU), driving efficient pipeline and revenue impact.
Manage multi-channel demand generation programs and budgets with a focus on scale, efficiency, and measurable results.
Design and execute A/B tests across creative, audiences, formats, bidding strategies, and budget allocation.
Build a roadmap of high-impact experiments to improve acquisition efficiency and pipeline quality.
Drive continuous learning by turning test results into repeatable frameworks, best practices, and internal documentation.
Partner with Content and Design teams to iterate on evergreen programs and creative variants.
Execute and optimize Paid Social campaigns across Meta, LinkedIn, YouTube, and emerging platforms (e.g., TikTok).
Support channel innovation by identifying, testing, and scaling new digital strategies across a diversified media mix.
Measure and report on campaign, program, and channel performance using Salesforce and other analytics tools.
Identify which campaigns, ads, and content are driving pipeline and revenue impact.
Present clear, actionable insights and recommendations to improve funnel performance and unlock new growth opportunities.
Support Sales in executing Account-Based Marketing (ABM) campaigns for priority target accounts.
Run ABM programs across social and display to maintain consistent account coverage.
Analyze account-level engagement, buying signals, and progression to better inform Sales outreach and prioritization.

Benefits

Medical, Dental and Vision insurance
Unlimited responsible PTO
Flexible work hours
Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
Parental Leave
Technology Stipend
Office only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled.
Flexible spending accounts and 401(k)
An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
An established company with a cool, high-velocity work ethos, where each person can make a difference!