Responsable Génération de Demande - Engineered Arts

Opportunities with AppDirect's Advisor Partners (Recruitment as a Service) • Montreal, QC

2d

About The Position

Engineered Arts is the leading manufacturer of full-scale humanoid robots for the entertainment, education, and communication sectors. With 20 years of hardware and software development, our robots are sold in over 30 countries worldwide to prestigious clients such as NASA, PwC, Meta, and many others. Our robot Ameca is recognized as 'the face of AI' and is experiencing viral success on social media, driven by the rise of generative artificial intelligence. Alongside our Mesmer range of ultra-realistic animatronic characters, our robots continue to surprise and delight visitors in museums, theme parks, tourist attractions, and trade shows. They also support leading universities in their AI and robotics research. We are a team of passionate engineers and creatives dedicated to designing the best possible experiences for our customers. Our internal motto is 'Be WOW': everything we do must be fun, entertaining, or surprising. We constantly push the boundaries of what's possible in humanoid robotics, researching and developing new systems to make our robots ever more fascinating. We explore and question human perception of machines—navigating the fascination, apprehension, unease, excitement, and joy that these ultra-realistic mechanical humanoids evoke.

Requirements

• Over 7 years of progressive experience in lead generation or performance marketing, ideally within technology companies (robotics, engineering, or complex products).
• Proven experience managing a pipeline or revenue target: you have been responsible for an outcome and can demonstrate the impact of your programs.
• Experience in designing and deploying lead generation programs: you have implemented processes, defined a strategy, and achieved concrete results within growing organizations.
• Proficiency in marketing automation and CRM platforms (HubSpot, Salesforce, Marketo, or equivalent), including lead scoring, customer lifecycle management, and attribution modeling.
• Strong expertise in paid media (LinkedIn, Google, Meta) and affiliate networks, with experience managing significant budgets.
• Advanced analytical skills: dashboard creation, conversion funnel interpretation, and data-driven decision-making.
• Experience coordinating with agencies, freelancers, and cross-functional partners.
• Ability to operate in international markets, adapting strategy and messaging to different audiences, regions, and buying cycles.
• Excellent communication skills: ability to present solutions to management and translate technical value into business impact.

Nice To Haves

• Experience in marketing physical products, computer hardware, or robotics.
• Proficiency in account-based marketing (ABM) strategies and tools.
• Experience in B2B marketing in the entertainment, education, or hospitality sectors.
• Experience in lead generation through events (trade shows, conferences, live demonstrations).

Responsibilities

• Drive and develop the lead generation strategy in Engineered Arts' international markets, defining the marketing strategy to feed a qualified pipeline and generate revenue.
• Manage the marketing pipeline: set objectives in collaboration with sales teams and management, forecast performance, and report on revenue contribution to management.
• Design and manage multi-channel programs (paid media, email marketing, content syndication, events, and account-based marketing - ABM) generating measurable awareness, interest, and qualified opportunities for the robotics portfolio.
• Optimize the lead lifecycle (from acquisition to MQL to SQL transfer), working closely with sales teams to define scoring models, SLAs, and transfer processes that maximize conversion.
• Analyze campaign performance, establish reporting cadences, create dashboards, and promote a data-driven decision-making culture within the marketing function.
• Coordinate actions with external agencies or service providers, ensuring quality execution and alignment with campaign objectives.
• Contribute to the technology roadmap (MarTech): evaluate, implement, and optimize marketing stack tools to foster scalability and efficiency.
• Support brand and product initiatives that directly contribute to lead generation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed