Demand Generation Manager (Paid Media & ABM)
About The Position
We’re hiring a Demand Generation Manager whose primary mandate is to dramatically increase qualified demo requests — doubling and tripling them — through paid media, ABM, retargeting, email, and digital campaigns. This is a hands-on role for a performance-oriented marketer who understands how to build, launch, optimize, and measure modern B2B demand generation programs — especially across LinkedIn Ads, Google Ads, account-based marketing, and intent-driven campaigns. You’ll work directly with the VP of Marketing to drive campaign strategy, audience targeting, funnel performance, attribution, and pipeline growth for enterprise cybersecurity buyers. This is not a brand or content role. We’re looking for a bona fide lead-generation marketer — an advertiser, an ABM operator, and a retargeting specialist — who is analytical, execution-focused, and obsessed with converting spend into qualified demo requests.
Requirements
- AI is woven into how this team works. You’ll be expected to use it fluently for research, writing, analysis, and execution.
- 3–7 years in B2B demand generation, growth marketing, or performance marketing
- Strong hands-on experience with: LinkedIn Ads
- Strong hands-on experience with: Google Ads / PPC
- Strong hands-on experience with: Account-based marketing
- Strong hands-on experience with: Retargeting campaigns
- Strong hands-on experience with: Marketing automation and attribution
- Strong hands-on experience with: Email marketing workflows
- Confident working inside HubSpot, Google Analytics, ad platforms, and campaign tooling
- Strong analytical and campaign optimization skills
- Experience managing budgets, reporting, and performance metrics
- Excellent written communication and campaign ideation abilities
Nice To Haves
- Cybersecurity, AI or enterprise SaaS experience
- Field/event marketing
- Social media campaign management
- Marketing operations or AdTech experience
- Familiarity with intent data platforms
- Ability to understand and demo software products
- Experience recording product walkthroughs or promotional videos
Responsibilities
- Drive qualified demo requests as the primary success metric — with a mandate to double and triple demo volume
- Own and optimize LinkedIn Ads and Google Ads campaigns end-to-end
- Build and execute ABM and intent-driven marketing campaigns
- Develop audience segmentation, retargeting, and nurture strategies
- Manage campaign targeting, conversion tracking, attribution, and reporting
- Create and optimize landing page, ad, and email campaign workflows
- Operate and improve marketing automation and campaign infrastructure
- Collaborate with content and sales teams on campaign strategy
- Monitor funnel performance and continuously improve CPL, conversion rates, and pipeline contribution
- Analyze campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools
- Support webinar, virtual event, and field marketing campaigns when needed
- Help create product demos, campaign assets, and promotional content
Benefits
- Significant ownership
- Direct collaboration with leadership
- Opportunity to shape modern enterprise demand generation programs from the ground up
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
