Demand Generation Manager (North America)

Nulogy • ,

8d • Remote

About The Position

Nulogy is seeking a Demand Generation Manager for North America to own the company's acquisition and demand generation programs. This role is responsible for driving qualified pipeline through integrated campaigns, digital channels, webinars, events, partner initiatives, and emerging growth opportunities. The ideal candidate will have a strong understanding of buyer behavior, campaign performance, conversion optimization, and channel effectiveness to ensure marketing investments contribute to revenue growth. This position requires continuous evaluation and optimization of acquisition channels, campaign strategies, and conversion experiences to improve marketing efficiency and accelerate pipeline generation. The Demand Generation Manager will serve as a strategic growth partner within the marketing organization, collaborating closely with content, product, business development, sales, customer success, and marketing operations to achieve measurable business outcomes.

Requirements

• 5-8+ years of experience in demand generation, growth marketing, digital marketing, performance marketing, or related disciplines
• Demonstrated success managing demand generation programs and contributing to pipeline growth in a B2B environment
• Experience managing paid acquisition channels, including search, social, retargeting, and campaign optimization
• Strong understanding of conversion optimization, campaign measurement, attribution, and marketing performance analysis
• Experience developing and executing integrated marketing campaigns across multiple channels
• Strong analytical mindset with the ability to translate performance data into actionable recommendations
• Experience working cross-functionally with content, product, sales, business development, and marketing operations teams
• Strong project management, communication, and organizational skills

Responsibilities

• Own demand generation programs that support pipeline creation, revenue growth, and market expansion across Nulogy’s solutions and target industries.
• Develop, execute, and optimize integrated campaigns across digital, webinar, partner, event, and outbound-assisted channels.
• Manage paid and digital acquisition programs, including search, social, retargeting, AI-powered discovery channels, and emerging growth opportunities, continuously improving performance and return on investment.
• Own campaign performance measurement, experimentation, and optimization, using data and insights to improve engagement, conversion, and pipeline contribution.
• Partner closely with content, product, and business development teams to ensure campaigns effectively reach target audiences with relevant messaging and offers.
• Drive continuous improvement of landing pages, conversion paths, and campaign experiences to increase prospect engagement and conversion rates.
• Partner with the Director of Marketing to develop and optimize acquisition strategies, channel investments, and growth initiatives that support Nulogy’s pipeline objectives.
• Support webinar, event, and field marketing initiatives through demand generation planning, promotion, and performance analysis.
• Maintain a strong understanding of Nulogy’s buyers, products, markets, and competitive landscape to improve targeting, campaign effectiveness, and market relevance.

Benefits

• Competitive benefits package
• Group benefit plans including health, dental, and vision that start on day one
• Benefit premiums are fully paid by the employer
• Parental leave: 100% top-up for 15 weeks for any parent of biological or adopted children
• Flexible paid vacation policy
• RRSP Matching Program
• 401K program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed