Demand Generation Manager

EchoMark•Bellevue, WA

About The Position

In today’s connected world, sharing private information is the lifeblood of any organization. However, the challenge of keeping sensitive data secure has only grown, leading to regular leaks—even within top-tier organizations. This breakdown of trust disrupts communication and causes significant harm to people and businesses. EchoMark offers a game-changing solution: we embed invisible, forensic markings in documents, personalized for each recipient. These markings don't disrupt information flow but allow leaks to be traced back to their source. The presence of EchoMark fosters trust, accountability, and better stewardship of private information. We believe the future of information sharing lies in individualizing private data for each recipient, ensuring it stays secure while enabling teams to work effectively. What You'll Do The ideal candidate is a hands-on builder who thrives on turning strategy into pipeline and ambiguity into a repeatable system. You will own demand generation at EchoMark end-to-end: from designing our campaign architecture and digital marketing stack to executing the programs that fill our funnel and accelerate deals. This is not a role where you inherit a mature playbook. You'll build it. Working closely with Product Marketing, Sales, Finance, and leadership, you'll design the demand engine from the ground up - launching campaigns, testing channels, and continuously optimizing based on what the data tells you.

Requirements

Proven Demand Gen Expertise: 5–8 years of B2B demand generation experience, including ownership of pipeline and revenue targets. You've managed the full funnel, not just one piece of it.
SaaS & Technical Product Experience: Background selling or marketing complex, technical products - ideally in security, enterprise software, or infrastructure. You can translate sophisticated capabilities into compelling campaigns without losing the substance.
Marketing Stack Fluency: Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, or similar) and paid channel management. You can build workflows yourself and know when to bring in support.
ABM & Segmentation Mindset: Experience running account-based programs and segmenting campaigns by vertical, persona, or deal stage. You think in ICPs and buying committees, not just individual leads.
Builder Mentality: You are energized by the challenge of building programs where none exist. You move fast, test systematically, and aren't waiting for perfect conditions to launch.
Analytical Rigor: You make decisions with data. You can build a reporting dashboard, interpret funnel metrics, and clearly communicate performance to leadership and the board.

Responsibilities

Build the Demand Engine: Design and implement our demand generation infrastructure -marketing automation platform, lead scoring, nurture workflows, and attribution reporting. Own the full funnel from awareness through pipeline creation.
Multi-Channel Campaign Execution: Plan and run integrated campaigns across digital paid (LinkedIn, Google, email), email, SEO/SEM, webinars, and events. Prioritize channels based on ICP (Ideal Customer Profile) fit and measurable ROI, not convention.
Account-Based Programs: Develop targeted ABM campaigns for priority accounts in our key verticals – government & public sector, financial services, gaming & entertainment, and design/manufacturing. Partner with Sales to align outreach, messaging, and timing against named account lists.
Content & Campaign Operations: Coordinate with Product Marketing to deploy content across the funnel - translating technical capabilities into messaging that resonates with CISO, CLO, and GC buyers. Build and manage campaign calendars, landing pages, and nurture sequences.
Analytics & Optimization: Own demand gen reporting and dashboards. Track pipeline contribution, CAC, conversion rates by stage, and channel performance. Use data to continuously improve and make the case for investment.
Sales Alignment: Work hand-in-hand with the Sales team to ensure lead quality, SLA adherence, and closed-loop feedback. Be a trusted partner in revenue planning, not a separate function.