Demand Generation Manager, Demand Create

AgencyAnalytics•Toronto, ON

4d•CA$91,200 - CA$136,800•Remote

About The Position

This role focuses on owning the pre-market demand generation motion end-to-end, building the audience and intent that will eventually turn into a pipeline. The Demand Generation Manager will partner closely with Brand and Content teams on distribution strategies, manage partnerships and agency community programs, and collaborate with a Sr. Manager, Demand Generation on the integrated demand plan. This position requires significant expertise in demand and audience creation, with the ability to manage complex and ambiguous programs autonomously.

Requirements

4+ years in B2B SaaS demand generation, content distribution, or growth, with clear ownership of audience and demand creation programs.
A point of view on motion ownership versus channel ownership, backed by real examples.
Ability to turn content into demand through distribution, not just publishing it.
Experience owning partnerships, associations, sponsorships, or community programs that compounded into real audience and pipeline contribution.
Ability to write sharp briefs and hand off paid execution to a Performance Marketing Specialist.
Comfort working with a senior player-coach peer and feeling ownership over work without owning every detail.
Comfort being measured on lagging indicators like branded search lift and engaged audience growth, with an instinct for leading indicators.
Ability to operate with ambiguity, turning objectives into a plan and utilizing available resources and partners.

Responsibilities

Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream.
Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide.
Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand.
Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time.
Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture.
Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning.
Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.