Demand Generation Manager, Demand Create

AgencyAnalytics

About The Position

This role focuses on owning the pre-market demand generation motion end-to-end. The Demand Generation Manager will build the audience and intent that converts into pipeline before an agency begins their work. This involves close collaboration with Brand and Content teams on distribution strategies, managing partnership and agency community programs, and working alongside a Sr. Manager, Demand Generation on the integrated demand plan. The position requires significant depth in demand and audience creation, with the ability to manage complex and ambiguous programs autonomously.

Requirements

4+ years in B2B SaaS demand generation, content distribution, or growth, with clear ownership of audience and demand creation programs.
A point of view on motion ownership versus channel ownership, backed by real examples.
Ability to turn content into demand through distribution, not just publish it.
Experience owning partnerships, associations, sponsorships, or community programs that compounded into real audience and pipeline contribution.
Ability to write sharp briefs and comfortable handing paid execution to a Performance Marketing Specialist.
Ability to work well being guided by a senior player-coach peer.
Comfortable being measured on lagging indicators like branded search lift and engaged audience growth, and an instinct for the leading indicators that predict them.
Ability to operate with ambiguity, turning objectives into a plan and figuring out how to use the resources and partners around you to get there.

Nice To Haves

You can tell the difference between a content team that ships posts and a motion that builds an audience.

Responsibilities

Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream.
Make the handoff of the in-market signal to Capture real and repeatable.
Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand.
Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time.
Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture.
Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning.
Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.