Demand Generation Manager (Canada)
About The Position
This role owns the execution and optimization of Panther’s digital demand generation engine, focusing on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers. The individual will act as the primary liaison with Panther’s digital agency and manage day-to-day campaign execution. Panther makes security teams smarter and faster than attackers by building an AI SOC platform with a Detection-as-Code approach, cloud-native architecture, and a powerful security data lake. Founded by security practitioners, Panther has raised $140M and operates as a global, remote-first company with a culture built on flexibility, transparency, and collaboration, guided by the values: Create Customer Love, Be an Owner, and Take Care of the Team.
Requirements
- 4+ years of experience in B2B demand generation, digital marketing, or ABM.
- Experience managing multi-touch campaigns and nurturing complex buyer journeys.
- Strong knowledge of marketing automation and CRM systems.
- Analytical mindset with the ability to interpret campaign data and optimize for performance.
- Collaborative approach with proven success working cross-functionally with field and partner marketing teams.
- Excellent project management and communication skills.
Responsibilities
- Plan and execute integrated digital demand generation campaigns
- Manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels)
- Own organic social media execution and growth
- Manage execution of influencer marketing programs, including creator coordination, campaign rollout, and integration of influencer content across paid, organic social, and digital demand campaigns.
- Track and optimize influencer performance, ensuring programs contribute to audience growth, engagement, and pipeline generation.
- Manage campaign setup across email, landing pages, and digital channels
- Build and optimize nurture and lifecycle programs within HubSpot in partnership with Marketing Ops
- Conduct audience segmentation and targeting aligned with ABM strategy
- Test messaging, creative, and conversion paths to improve performance
- Track campaign performance and provide reporting insights
- Collaborate with Field Marketing to support event promotion and follow-up
Benefits
- Competitive equity in a well-established cybersecurity company
- Unlimited PTO with a 15-day minimum, observing major CAN holidays
- Latest tech equipment and budget for your personalized setup
- Comprehensive health and benefits coverage through Manulife
- Remote-first culture built for distributed teams
- Incentive Stock Options (ISO)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
