Demand Generation Manager (Remote Canada)

Directive•Toronto, ON

2d•Remote

About The Position

Directive Consulting is seeking a Demand Generation Manager to join their team. This role will be responsible for a compelling and competitive new demand gen offering for their customers. The ideal candidate will work directly with up to seven accounts, managing their performance marketing. This is a T-Shaped Marketer role with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. Responsibilities include executing campaigns, interfacing with customers, pitching strategy, and exceeding results. The role emphasizes driving client results as an individual contributor, requiring strong marketing strategy, execution, communication, and project management skills.

Requirements

2+ years of experience in agency-side marketing
2+ years of experience in performance marketing
Brilliant strategist and a truly T-shaped marketer
World-class project manager who knows how to get things done on time and below cost
Availability to travel
Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Responsibilities

Own the success of SMB clients, across channels
Handle client relationships with poise, confidence, and empathy
Project manage and organize your accounts
Build relationships with your point of contacts
Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
Strong SaaS background preferred
Skilled at having a large impact in a very specific role
Creative spark for marketing + deep passion for getting results

Benefits

Set living wage
Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid plan for you and a 50% employer contribution for your dependents)
Mental health support through Spring Health
Headspace membership
Gympass membership
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Annual Anniversary Trip to Newport Beach, CA