Demand Generation Manager, Social Media

TriNet•Atlanta, GA

6d•$100,800 - $201,600•Onsite

About The Position

We are seeking a dynamic and results-driven Demand Generation Manager to join our dedicated demand generation marketing team. As a Demand Generation Manager, you will play a key role in driving lead generation, nurturing campaigns, and pipeline growth. This is an individual contributor role where you will be responsible for executing demand generation strategies, leveraging various marketing channels and tactics to capture and engage target audiences.

Requirements

Bachelor's Degree or equivalent experience preferred
Typically 8+ years experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth. B2B experience is preferred.
Strong understanding of demand generation strategies, tactics, and best practices. Proven experience in planning and executing successful demand generation campaigns across multiple channels.
Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot. Familiarity with lead management, email marketing, and marketing automation best practices.
Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills.
Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Ability to think creatively and develop innovative demand generation strategies and tactics. Stay up-to-date with emerging marketing trends and technologies.
Demonstrated ability to adapt to changing market conditions, priorities, and technologies. Willingness to learn and evolve in a dynamic and fast-growing organization.

Responsibilities

Collaborate with the demand generation team to develop and execute comprehensive demand generation strategies aligned with business goals. Identify target audiences, define key messages, and create campaigns to generate quality leads and drive pipeline growth.
Plan, implement, and optimize demand generation campaigns across various channels, including email marketing, content marketing, paid advertising, social media, and webinars. Leverage marketing automation tools and CRM systems to manage campaigns and track performance.
Implement lead generation tactics to capture and qualify leads, leveraging inbound and outbound marketing techniques. Develop and execute lead nurturing programs to guide prospects through the sales funnel, ensuring a seamless handoff to the sales team.
Collaborate with the content marketing team to develop compelling and targeted content assets that align with buyer personas and campaign objectives. Leverage content to drive engagement, capture leads, and support lead nurturing initiatives.
Establish key performance indicators (KPIs) and track the effectiveness of demand generation campaigns. Analyze data and metrics to identify opportunities for optimization and drive continuous improvement. Provide regular reports and insights to stakeholders.
Work closely with cross-functional teams, including sales, marketing operations, and product marketing, to align demand generation activities with overall marketing and sales strategies. Collaborate with the sales team to ensure lead quality and facilitate a seamless handoff.
Stay abreast of market trends, industry developments, and competitive landscape to inform demand generation strategies and tactics. Conduct research to identify target accounts and create account-based marketing (ABM) initiatives.
Continuously expand your knowledge of demand generation best practices, emerging trends, and technologies. Stay up-to-date with marketing automation tools, lead management systems, and other relevant platforms.
Performs other duties as assigned
Complies with all policies and standards