Demand Generation Manager, Healthcare & Life Sciences

commercetools • Boston, MA

13h • $100,000 - $110,000 • Hybrid

About The Position

As Demand Generation Manager, Healthcare & Life Sciences, you will own pipeline generation for commercetools within the Healthcare and Life Sciences vertical spanning pharma, medical device manufacturers, healthcare distributors, and health & wellness retail/DTC brands. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline.

Requirements

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills, comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps.
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Nice To Haves

• Experience marketing to the Healthcare or Life Sciences sector

Responsibilities

• Build and run the full-funnel demand gen plan for Healthcare & Life Sciences multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Identify and prioritize the industry events, conferences, and executive roundtables (e.g., HIMSS, DTC/pharma commerce events) where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• Partner with Sales and RevOps to identify target account lists in Healthcare & Life Sciences and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation across them.
• Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Work closely with Sales and BDR teams covering Healthcare & Life Sciences accounts to ensure campaigns are timed, targeted, and followed up on effectively.

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• Our equity participation program allows you to share in our success

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level