Demand Generation Manager, Data Cloud

Workday•Pleasanton, CA

10d•$115,200 - $204,700•Hybrid

About The Position

The Global COE Growth Marketing team is responsible for go-to-market strategy and execution for Workday's AI products and capabilities. This team partners closely with Product, Sales, and broader Marketing to drive awareness, demand, and adoption of Workday's AI innovations. Within this team, you will sit within the Specialized Products GTM Marketing organization with a specific focus on Workday Data Cloud. You'll collaborate with product marketing, field and digital marketing, SDR/BDR, sales leadership, and technology partners to plan and execute integrated programs that accelerate pipeline and revenue for Data Cloud and related AI-po. As Manager, Data Cloud Growth Marketing, you are the primary day-to-day marketing executor for Workday Data Cloud — owning campaign planning, program execution, partner co-marketing, and performance reporting for this product with CIO, CTO, and senior IT personas. You are highly hands-on and thrive in the work itself — building campaign briefs, drafting emails and content, QA'ing landing pages, managing program timelines, and digging into dashboards to find what's working. You bring strong judgment and initiative, collaborate well across functions, and don't need to be told what to do twice.

Requirements

5–7 years of B2B marketing experience, with a focus on demand generation, integrated campaigns, and/or field/regional marketing for enterprise technology.
Demonstrated experience marketing directly to CIO, CTO, or senior IT decision makers, owning messaging, campaigns, or content for this audience.
Proven hands-on co-marketing experience with technology or SI partners, including building joint campaigns, field programs, or co-branded content.
Experience working with or marketing data platforms, analytics, and/or AI/ML products (or adjacent cloud/enterprise technologies).
Strong written and verbal communication skills, with the ability to simplify technical topics (data, AI, architecture) for business and executive audiences.
Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.

Nice To Haves

You are an execution-focused marketer who takes ownership seriously, loves being in the details, and delivers consistently without needing a lot of direction.
You're ready to roll up your sleeves on any task — from building a campaign brief to reviewing a partner co-marketing proposal — and you take pride in the quality of your work.
You bring strong judgment and initiative, collaborate well across functions, and don't need to be told what to do twice.
You are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
Collaborate well across functions — product, sales, partners, regional teams — and communicate proactively to keep things moving.
Bring a test-and-learn mindset, handle ambiguity well, and always have a bias for action.
Are energized by ownership and accountability — you don't wait to be told; you identify what needs to happen and make it happen.

Responsibilities

Translate GTM strategy and product priorities into integrated, full-funnel demand programs — digital, nurture, ABM, events, content syndication, and partner co-marketing — that generate qualified pipeline for Data Cloud.
Build and manage persona- and use-case-based integrated programs targeting CIO, CAO, IT etc.
Own day-to-day program execution: manage timelines, coordinate with agencies and internal teams, QA assets, and keep programs on track.
Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt data and AI platforms to shape messaging, content, and campaign strategy.
Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
Collaborate with Sales teams on CIO-targeted plays and outreach.
Execute co-marketing programs with Workday's key technology and SI partners for Data Cloud, including joint campaigns, field activations, and co-branded content.
Serve as the day-to-day marketing liaison with partner GTM teams, coordinating on messaging, timing, and shared pipeline goals.
Work with the Partner Marketing and Alliances teams to ensure partner programs are activated effectively and tracked against pipeline targets.
Own reporting and analysis for Data Cloud marketing programs, including partner-sourced and influenced pipeline.
Use performance data to identify what's working, flag issues early, and recommend optimizations.
Share regular updates and insights with the broader team and stakeholders.
Coordinate across Sales, SDR/BDR, Product Marketing, regional teams, and partners to ensure programs are aligned and executed well.
Maintain clear communication and feedback loops so nothing falls through the cracks.