Demand Generation Lead

Rec Technologies•San Francisco, CA

22h•Onsite

About The Position

Rec is seeking a hands-on Demand Generation Lead to own the strategy and execution of demand creation across its municipal Parks and Recreation business and emerging private recreation markets. Reporting to the Head of Revenue, this leader will build a repeatable, multi-channel demand engine that generates qualified pipeline and supports sales growth. The role balances high-consideration, relationship-driven account-based marketing for Parks and Recreation organizations with fast testing, segmentation, and offer development for private recreation segments such as facilities, camps, sports organizations, instructors, and other operators. The Demand Generation Lead will own demand strategy, channels, campaigns, marketing operations, measurement, budget, and a small demand generation function. The role calls for a strategic operator who can execute campaigns directly, establish reliable systems and reporting, use AI-enabled workflows to improve marketing and sales processes, and connect marketing activity to pipeline, conversion, and revenue. This person will partner with Sales, Product Marketing, Product, Customer Experience, and executive leadership. The Product Marketing Lead owns positioning, messaging, competitive strategy, pricing and packaging input, and go-to-market proof and enablement assets; the Demand Generation Lead owns the demand engine and channels. The position is on-site in San Francisco's FiDi. Compensation is $160,000–$220,000 base plus equity. Benefits include flexible PTO, health, dental and vision coverage, and a 401(k) plan.

Requirements

At least 5 years of B2B SaaS demand generation experience, including leadership roles in high-growth companies, with measurable pipeline and revenue impact.
Ability to balance strategic thinking with hands-on execution in lean, fast-moving organizations.
Experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities.
Personal experience running multi-channel programs across paid media, email, events, webinars, and content syndication, with strong knowledge of funnel conversion rates.
Experience with ABM, target-account activation, or high-consideration sales motions requiring close marketing and Sales partnership.
Hands-on proficiency with HubSpot or a similar marketing automation or CRM system.
Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners.
Experience building high-performing teams and leveraging agencies, contractors, and vendors to extend capacity.
Ability to partner effectively with a peer who owns positioning and the narrative.

Nice To Haves

HubSpot certification.
Strong curiosity about AI-powered go-to-market technologies and next-generation tools across SEO/AEO, intent, attribution, personalization, and campaign execution.

Responsibilities

Set Rec's demand generation strategy and execute it day to day, building campaigns, systems, and operating cadence to turn market demand into qualified pipeline.
Drive awareness and high-quality pipeline in partnership with Sales across the Parks and Recreation business and emerging private recreation opportunities.
Own the channel mix, including paid search and social, email nurture, webinars, events and conferences, partner and referral programs, and SEO/AEO, across the funnel from first touch to sales-accepted opportunity.
Develop account-based and market-based programs to create awareness, credibility, and sales momentum with priority organizations and segments.
Use HubSpot and the broader B2B marketing stack, including AI-enabled workflows for account research, personalization, campaign execution, SEO/AEO, sales follow-up, and performance analysis.
Maintain reliable marketing data, attribution, segmentation, and workflows; build reporting that connects marketing activity to pipeline, conversion, and revenue outcomes.
Build and lead a small demand generation function; identify and manage contractors, agencies, and vendors to extend capacity and deliver measurable output.
Own the demand generation budget and make disciplined tradeoffs across campaigns, channels, vendors, and tools; report performance for executive and board scrutiny.
Partner with Sales, Product Marketing, Product, Customer Experience, and Executive Leadership to align marketing with company priorities, product direction, partner needs, and revenue goals.