Demand Generation Lead

Magical • Toronto, ON

1d

About The Position

Our agentic AI platform brings "AI employees" into the workplace to take over the repetitive, soul-crushing workflows that slow teams down. The result: organizations move faster, with sharper focus, and deliver better outcomes where it matters most, like improving patient care. The shift to agentic work is inevitable, and we’re leading it. As a founding member of our team you’ll be shaping the playbook for the future of work alongside a small, relentless team pushing the edge of what’s possible with AI. We're backed by the investors behind OpenAI, Anthropic, Hugging Face, and Notion, including Greylock, Coatue, Altman Capital and Lightspeed. The runway is long. The ambition is high. And the market is wide open.

Requirements

• At least 5 years of experience in demand generation for an enterprise B2B environment
• Proven track record of planning and executing successful demand generation campaigns, from building awareness at the top-of-funnel to booking calls with sales at the bottom-of-funnel
• Strong analytical skills with the ability to gather and interpret data to inform marketing strategies
• Proficient in marketing automation software and CRM systems such as Salesforce, SmartLead, SalesLoft, HeyReach, Zapier, Claude, Grain, and Notion
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• High level of creativity and innovation
• Strong organizational and project management skills
• Team player with the ability to collaborate across departments and levels of the organization

Nice To Haves

• Experience in U.S. healthcare

Responsibilities

• Develop and execute comprehensive demand generation strategies aligned with Magical's target customer segments and business objectives.
• Develop and implement targeted lead generation programs, such as webinars and events, to drive qualified leads into the sales pipeline.
• Oversee and optimize performance across various demand generation channels, including events, performance marketing ads, inbound marketing, sponsorships, and account based marketing (ABM).
• Own and manage Magical's lifecycle marketing program by developing journeys and email campaigns for various stages of the customer journey.
• Collaborate effectively with marketing, sales, and product development teams to ensure alignment and achieve company goals.
• Conduct in-depth market research to identify customer needs, preferences, and industry trends.
• Track and analyze key performance metrics to measure campaign ROI and identify areas for improvement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed