Demand Generation Lead

Rogo•New York, NY

About The Position

At Rogo, we are building Wall Street's first true AI analyst. Our mission is to empower finance professionals at the world’s top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight. We are not just improving financial workflows; we are redefining them from the ground up. This is a unique opportunity to join a generational company at a key inflection point. With a rapidly growing client base, proven product-market fit, and backing from world-class investors, we are scaling quickly and defining a new category of enterprise AI. Our team is sharp, motivated, and deeply committed to the mission. We operate with intensity, take ownership of complex problems, and stay relentlessly focused on our users. If you thrive in a fast-paced environment, demand excellence, and want to help build the future of finance, we invite you to join us. Rogo is looking for a scrappy, high-agency Demand Generation Manager to build and own our demand engine from the ground up. This is a 0→1 role where you will be responsible for driving pipeline through performance marketing, channel strategy, and full-funnel optimization. You will work directly with leadership to translate a strong product and brand vision into scalable acquisition and growth systems. This role is highly execution-focused - ideal for someone who wants to be in the weeds, move quickly, and have a direct impact on revenue.

Requirements

3–6 years of experience in demand generation, growth marketing, or performance marketing
Strong hands-on experience with paid acquisition, channel strategy, and/or SEO
Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)
Strong analytical mindset and comfort working with data, reporting, and funnel metrics
Experience working in B2B environments (mid-market or enterprise preferred)
Ability to operate independently in a fast-paced, ambiguous environment without heavy structure
Strong organizational skills and ability to coordinate across multiple teams
High attention to detail and willingness to own execution end-to-end

Responsibilities

Own demand generation end-to-end, from strategy through execution and reporting
Develop and execute paid acquisition and channel strategies across core platforms
Build and iterate on SEO and organic growth initiatives
Collaborate closely with design to produce high-quality content and campaigns
Own funnel performance, including conversion optimization across the entire customer journey
Build reporting infrastructure and track performance across channels and campaigns
Manage and present budgets, performance, and strategy updates to leadership on a regular cadence
Work cross-functionally with sales and post-sales teams to align on pipeline generation and feedback loops
Partner closely with analytics to develop a strong measurement and attribution framework
Continuously test, learn, and refine strategies to improve pipeline generation and efficiency