Demand Generation Lead

Ben

8d•Hybrid

About The Position

As Ben's Demand Generation Lead, you'll own the full growth marketing engine — strategy, execution, and performance. You'll be the architect of how Ben generates demand in an enterprise market, working closely with Sales, running our ad agency, and building an increasingly AI-powered growth operation. This is a strategic IC position with real commercial accountability.

Requirements

Proven growth and demand gen experience in a B2B business with an enterprise sales motion: you understand long sales cycles, buying committees, and why MQL volume is not the whole story
A track record of running and optimising paid channels at scale across Google and LinkedIn — with measurable results to show for it
Experience managing an external ad agency: briefing them clearly, keeping them accountable, and knowing when to push back
A genuine enthusiasm for AI-enabled marketing operations: you're actively building with AI tools today, or excited to, and you see agents and automation as a core part of how modern growth functions work
Strong ABM experience: you know the difference between spray-and-pray and genuine account-based programmes, and you've run the latter, successfully
The ability to work as a high-performing IC: you can set strategy and execute it yourself, without needing a team underneath you to get things done
Deep comfort with data and analytics: you connect your work to pipeline and revenue, not just impressions and clicks, and you can use that data to make fast, confident decisions
Proficiency in HubSpot and familiarity with modern martech stacks

Responsibilities

Own and evolve Ben's growth marketing strategy: defining which channels, audiences, and tactics will drive pipeline and revenue, and making the case for how we invest
Lead our relationship with our external ad agency: briefing, performance management, holding them to targets and getting the best out of them
Manage paid performance across Google and LinkedIn, driving customer acquisition and delivering against ROAS targets - either hands-on or in partnership with the agency
Build and run an AI-first growth operation, using tools and agents to scale output and improve performance without growing headcount
Own the ABM motion in close partnership with Sales: identifying high-priority accounts and deploying targeted, multi-channel programmes against them
Lead on website performance, conversion rate optimisation, AEO/ SEO
Be Ben's commercial conscience in marketing: tracking pipeline contribution, reporting on what's working, and making fast decisions when it isn't

Benefits

Competitive base salary + equity
£100 monthly personal Ben Balance: for whatever works for you, whether that's Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250
Weekly lunch provided in office
28 days of holidays a year plus bank holidays. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!
Day off for your birthday
Work-from-anywhere scheme, allowing you to work from abroad
Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting
Comprehensive Private Medical Insurance
Funded Life Assurance cover with the option to voluntarily increase - this also includes an annual health check
Comprehensive and tailored mental health support and professional coaching through a leading provider