Demand Generation Lead

Archetype AI • San Mateo, CA

2d

About The Position

Archetype AI is hiring a hands-on Demand Generation Lead to scale marketing-sourced pipeline and help shape how a new category finds its buyers. The lead will set demand strategy, own pipeline targets, and create campaigns to bring new customers to Archetype AI. They will plan and build programs while working with a small team and partnering closely with Sales, RevOps, Product Marketing, and Communications.

The role owns quarterly qualified-opportunity targets, an evidence-based ideal customer profile and tiered target-account program, agent-first and self-serve funnels, measurable pipeline from Tier 1 events and key partners, and an AI-native demand stack. The lead will also hire and manage a growth marketer responsible for running end-to-end, multi-channel campaigns.

Archetype AI builds a physical AI platform. Its Newton foundation model interprets objective sensor data and generates real-time insights into physical behaviors across areas such as industrial machinery, systems, wearable devices, and smart environments. The company is at Series A and based in Silicon Valley.

Requirements

• 10+ years of experience in B2B demand generation, including leading demand generation at a Series A to C company.
• Experience building a repeatable marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events, and outbound.
• Hands-on expertise with Salesforce, HubSpot, and modern go-to-market tools such as Clay and HeyReach.
• Daily use of AI in campaign work, including targeting, personalization, testing, and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Nice To Haves

• Experience marketing to industrial, manufacturing, energy, or ISV buyers.
• Background in product-led or self-serve motions alongside enterprise sales.
• Experience with hyperscaler or partner co-sell programs, especially AWS.

Responsibilities

• Set demand strategy and own marketing-sourced pipeline targets.
• Build a repeatable marketing-sourced pipeline engine and meet quarterly qualified-opportunity targets.
• Develop an evidence-based ideal customer profile and a tiered target-account program for Sales.
• Create agent-first and self-serve funnels that convert web visitors and trial users into qualified opportunities.
• Generate measurable pipeline from Tier 1 events and key partners, including AWS.
• Build an AI-native demand stack.
• Hire and lead a growth marketer who runs multi-channel campaigns end to end.
• Plan and execute programs in close partnership with Sales, RevOps, Product Marketing, and Communications.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed