Demand Generation Engineer - Agency

Smartacre•Allentown, PA

8d•Hybrid

About The Position

SmartAcre, a B2B marketing technology agency, is looking for a Demand Generation Engineer to join their growing team. This role is for a marketer who is excited about building campaigns, testing ideas, and translating strategy into pipeline. The term "engineer" in this context refers to a builder who can take a go-to-market goal and translate it into campaigns, workflows, paid media programs, and reporting, with a focus on continuous improvement. This position is ideal for someone with hands-on growth marketing experience seeking more ownership, client exposure, and opportunities for development. The ideal candidate has sufficient experience to be effective immediately but also possesses a strong desire to learn, experiment, and refine their skills.

Requirements

2 to 5 years of hands-on experience in demand generation, growth marketing, paid media, or marketing operations.
Current working experience in HubSpot Marketing Hub, with the ability to build without direct supervision.
Hands-on Google Ads Search experience, including campaign optimization beyond basic metrics.
Understanding of the demand generation landscape and how paid search, landing pages, forms, workflows, emails, and reporting integrate to support go-to-market strategies.
Comfortable communicating regularly with clients (weekly or bi-weekly) for progress updates and performance reports.
Ability to make data-informed recommendations and clearly explain data insights.
Proficiency in managing multiple client priorities without losing track of details.
Authorization to work within the United States.
Residency in CO, PA, TX, MI, or VA.
AI forward mindset and comfort using AI tools for efficiency, combined with judgment, curiosity, and strategic thinking.
Current working experience in Google Ads, especially Search campaigns.

Nice To Haves

Experience with HubSpot Sales Hub or understanding of how marketing connects to sales processes, lifecycle stages, and pipeline.
LinkedIn Ads experience.
Content experience, particularly for campaign messaging, email, landing pages, and paid ad copy.
Curiosity about AI, marketing technology, and automation.
Proactive approach to experimentation and eagerness to test new platforms and strategies.

Responsibilities

Build and execute demand generation programs to help B2B clients attract, convert, and nurture target audiences.
Utilize HubSpot Marketing Hub to create lists, workflows, emails, landing pages, forms, campaigns, and performance reports.
Support go-to-market initiatives across paid search, email marketing, landing pages, lifecycle nurturing, and conversion funnels.
Manage and optimize Google Ads Search campaigns, including keyword strategy, ad copy, budget management, performance analysis, and recommendations.
Analyze campaign data to identify successful strategies, underperforming areas, and necessary adjustments.
Connect campaign execution to key business outcomes such as lead quality, conversion rates, pipeline influence, and budget efficiency.
Collaborate with account managers, strategists, paid media specialists, RevOps experts, designers, developers, and client teams.
Leverage AI and marketing technology to enhance efficiency, improve output, and develop superior campaign systems.
Maintain organized, accurate campaign details for effective execution.