Demand Gen, Senior Manager

Kira • New York City, NY

1d • Onsite

About The Position

Kira is transforming how people learn by using AI to empower teachers to deliver personalized learning at scale. We’re backed by top investors and driven by a team that is deeply passionate about using technology to change education. Based in New York City, and reporting directly to our VP of Marketing, you will lead our end-to-end demand engine. Your "North Star" is driving a high-velocity, active pipeline for new business while partnering with our customer team to expand pilots into enterprise-wide deals. You will be successful in this role if you are a strategic doer: someone who can architect a sophisticated demand gen foundation, and then roll up your sleeves to execute campaigns in a fast-paced, startup environment. You are a strong candidate for this role if you are highly collaborative and excel in cross-functional execution with the ability to partner and communicate effectively with stakeholders.

Requirements

• Proven Demand Leader: You have at least 5 years of experience owning & leading demand generation functions with a track record of driving measurable pipeline growth.
• B2B SaaS Background: You have a deep understanding of the SaaS landscape and proven track record in enterprise or platform marketing, moving beyond point-solution sales to articulate the value of a robust, multi-tool-replacing architecture.
• Highly Collaborative: You thrive in cross-functional environments and know how to bridge the gap between marketing initiatives and sales execution.
• Technical Expert: You can operate within Salesforce or HubSpot CRM, with deep experience in Marketing Automation and website tools.
• Startup Mindset: You are open, flexible, and thrive in a fast-paced environment where you are building the foundation while simultaneously driving the plan.

Responsibilities

• Drive Pipeline: Act as the primary driver of marketing-sourced pipeline, measured by sales-qualified meetings from events, digital initiatives, and website conversions.
• Campaign Execution: Lead the end-to-end development of prospect campaigns, Account-Based Marketing (ABM) programs, field events, and digital marketing strategies through close partnership with GTM teams.
• Sales Enablement & Partnership: Partner directly with the BDR Manager to build outbound playbooks that are deeply integrated with our marketing events and campaigns.
• Cross-Functional Accountability: Work across the aisle to hold the Head of PMM, Head of Content, and Head of Customer Marketing accountable for delivering the high-quality assets and insights required to successfully drive sales pipeline.
• HubSpot Administration: Act as the lead administrator for our HubSpot Marketing Hub, setting up lead scoring, maintaining lead flow, and building the dashboards that inform our marketing strategy and keep leadership informed.
• Multi-Channel Campaign Execution: Drive integrated marketing through management of various digital channels and related tools; support evaluation and consultation of our martech stack.
• AI-Driven Efficiency: Utilize AI tools to scale campaign production and proficiency, supporting our lean team in delivering outsized results.

Benefits

• Competitive compensation and equity.
• Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums
• Flexible PTO policy and company holidays
• DoorDash credit for lunch daily
• Dog friendly office 🐶

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed