Demand Gen Marketer

Feathery•Toronto, ON

37d•Onsite

About The Position

Feathery automates data intake workflows for insurance and wealth management companies. Industry leaders rely on Feathery to power mission-critical workflows like underwriting, client onboarding, and automated account openings. With rapid revenue growth and expanding enterprise demand, we’re scaling our go-to-market engine to drive pipeline and accelerate growth across financial services. As Feathery grows, generating high-quality pipeline across enterprise accounts is critical to our continued momentum. We’re hiring a Demand Generation Marketer to own and scale our pipeline generation efforts across channels. This role is ideal for someone who thrives at the intersection of strategy and execution — someone who can build campaigns, experiment quickly, and drive measurable impact on revenue. You’ll work closely with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert the right customers. This is a high-ownership role that blends: Multi-channel demand generation strategy and execution Campaign development and performance optimization Experimentation across audiences, messaging, and channels Close alignment with sales and product marketing You’ll own the end-to-end demand engine — from campaign strategy to execution to pipeline impact.

Requirements

3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
Proven track record of driving pipeline and revenue through marketing programs
Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
Data-driven mindset with experience analyzing and optimizing campaign performance
Ability to operate both strategically and tactically in a fast-paced environment
Strong collaboration skills across marketing, sales, and product teams
Comfortable experimenting, iterating quickly, and learning from results

Nice To Haves

Experience in financial services, insurance, or other regulated industries
Familiarity with account-based marketing (ABM) strategies
Experience working closely with SDR teams and outbound motions
Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
Background in high-growth B2B SaaS environments

Responsibilities

Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships
Build programs that generate qualified pipeline across target accounts in insurance and wealth management
Translate product positioning into high-performing campaigns and messaging
Own campaign calendars and ensure alignment with product launches and GTM priorities
Drive inbound and outbound pipeline through creative and data-driven initiatives
Partner with SDRs and AEs to support account-based and outbound strategies
Optimize conversion across the funnel — from awareness to pipeline to revenue
Manage and improve lead generation, routing, and nurturing processes
Continuously test new channels, audiences, and messaging to improve performance
Analyze campaign performance and optimize based on data and insights
Identify scalable growth opportunities across paid, organic, and event channels
Build dashboards and reporting to track pipeline contribution and ROI
Partner with Product Marketing to align messaging, positioning, and campaign strategy
Work with Sales to ensure campaigns support pipeline goals and target accounts
Collaborate with leadership on go-to-market priorities and growth initiatives
Support product launches with integrated demand generation programs