Demand Gen Marketer

Pogo Technologies•Brooklyn, NY

12h

About The Position

As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. Specifically, you will: Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels. Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment. Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut. Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution. Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization. Test, iterate, and scale what works.

Requirements

3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
Owned real budget, not a small line item
Run multiple paid channels
Proficiency in LinkedIn and Meta advertising
Back every spend decision with data (CAC, ROAS, pipeline contribution, attribution)
Worked at a fast-growing organization with real ownership
Ability to independently identify opportunities, make decisions, and execute quickly

Nice To Haves

Experience with AI tools in marketing workflows
Out-of-home, billboard, or direct mail experience
Experience marketing to data/insights buyers, market researchers, or brand teams

Responsibilities

Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
Test, iterate, and scale what works