Demand Gen Marketer (Future Openings)

Pogo Technologies•Brooklyn, NY

19h

About The Position

As a Demand Gen Marketer at Pogo, you will own B2B paid acquisition for a narrow, high-value audience across digital, out-of-home, and unconventional channels. You will run and shape paid strategy, contribute to channel and budget decisions, and use analytical rigor to evaluate spend through CAC, ROAS, pipeline contribution, and attribution. You will partner with marketing, sales, and design on landing pages, ad creative, positioning, and full-funnel optimization, while testing, iterating, and scaling effective approaches. This role combines strategy with hands-on execution and calls for creative, precision targeting rather than relying on volume alone. The team values experimentation, measurement, autonomy, and accountability. Budgets, channels, and priorities may change quickly based on performance and market feedback. The role offers a flexible schedule and unlimited PTO, with a minimum 20-day vacation policy; it also notes that more than standard 9-to-5 hours may be needed at the company's current stage.

Requirements

Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
Experience owning a real budget, rather than a small line item.
Experience running multiple paid channels, including LinkedIn, Meta, and others.
Ability to support spend decisions with data, including CAC, ROAS, pipeline contribution, and attribution.
Experience at a fast-growing organization with substantial ownership.
Ability to work autonomously, identify opportunities, make decisions, and execute quickly.
Comfort with rapidly changing budgets, channels, and priorities, and with accountability for spend efficiency and performance.
Willingness to work more than standard 9-to-5 hours when needed, while creating a flexible schedule.

Nice To Haves

Experience using AI tools in marketing workflows.
Experience with out-of-home advertising, billboards, or direct mail.
Experience marketing to data or insights buyers, market researchers, or brand teams.

Responsibilities

Run B2B paid acquisition across paid social, including LinkedIn and Meta, out-of-home channels such as billboards and direct mail, and other B2B channels.
Develop creative targeting approaches, including geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based campaigns.
Contribute to channel and budget strategy with the team, determining what to test, scale, and cut.
Evaluate spend decisions using CAC, ROAS, pipeline contribution, and attribution.
Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization.
Test, iterate, and scale effective campaigns and approaches.
Influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy.