DATABASE MARKETING SENIOR ANALYST - CB & VR - FULL-TIME - VARIED SHIFT
About The Position
Analyze and evaluate the performance of mass marketing efforts, including direct mail and email marketing. Lead department data validation for campaigns and analyses, and support initiatives across Casino, Hotel, Marketing, and other areas to provide and optimize insights for key decision-making. The role assists with developing, producing, and targeting mass and direct marketing efforts; builds data proofing and validation processes; develops dashboards and reporting tools; and uses data-driven strategies to enhance customer engagement, optimize campaigns, and improve performance. The analyst also evaluates mass hotel and direct marketing efforts, recommends improvements, and maintains customer database integrity for accurate segmentation and targeting. The role collaborates with the marketing team on customer acquisition, retention, and value-maximization campaigns and presents findings and recommendations to management and technical and non-technical stakeholders. A Nevada Gaming Permit is required, and applicants must be at least 21 years old.
Requirements
- At least 21 years of age.
- State of Nevada Gaming Permit.
- Strong background in data management and analytics.
- Experience in the gaming or hospitality industry.
- Proficiency in data analysis tools; Excel and SQL are preferred.
- Excellent communication and presentation skills, including the ability to explain data findings to technical and non-technical stakeholders.
Nice To Haves
- Excel proficiency.
- SQL proficiency.
- Experience in the gaming or hospitality industry.
Responsibilities
- Assist with the development, production, and targeting of mass and direct marketing efforts.
- Develop and operate marketing department data proofing and validation processes and protocols.
- Develop and maintain dashboards and reporting tools to track key performance indicators and provide actionable insights to stakeholders.
- Support marketing initiatives through data-driven strategies to enhance customer engagement, optimize campaigns, and improve overall performance.
- Evaluate mass hotel and direct marketing performance and recommend improvements.
- Maintain customer database integrity, including accurate segmentation and targeting for marketing efforts.
- Collaborate with the marketing team to assist with and implement data-driven campaigns aimed at acquiring, retaining, and maximizing customer value.
- Present data findings and recommendations clearly to management and other stakeholders.
- Perform other job-related duties as assigned and instructed by management.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
