DATABASE MARKETING SENIOR ANALYST - CB & VR - FULL-TIME - VARIED SHIFT

Mesquite Gaming Employment Center • Mesquite, NV

20h • Onsite

About The Position

Analyze and evaluate the performance of all mass marketing efforts including direct mail marketing and email marketing. Lead department data validation for campaigns and analyses. Support initiatives within Casino, Hotel, Marketing, and other areas to provide and optimize insights for key-decision making.

Requirements

• Strong background in data management and analytics.
• Experience in the gaming or hospitality industry.
• Proficiency in data analysis tools; Excel, SQL preferred.
• Excellent communication and presentation skills, capable of translating data findings to both technical and non-technical stakeholders.
• State of Nevada Gaming Permit.

Responsibilities

• Assist with the development, production, targeting for all mass and direct marketing efforts.
• Develop and operate marketing department data proofing and validation processes and protocol.
• Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
• Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance.
• Evaluate performance of mass hotel and direct marketing efforts and recommend improvements.
• Maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts.
• Collaborate with the marketing team to assist with and implement data-driven campaigns aimed at acquiring, retaining, and maximizing customer value.
• Present data findings and recommendations to management in a clear and concise manner.
• Other job related duties as assigned and instructed by management.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed