Database Marketing Performance Analyst (37164)

Agua Caliente Casinos•Palm Springs, CA

2d•Hybrid

About The Position

This role involves tracking, analyzing, and maintaining all implemented marketing programs, offers, and special events, with a particular focus on hosted and other premium players. The analyst will be responsible for creating and analyzing various reports related to marketing efforts, player development programs, promotions, entertainment, and events. A key aspect of the role is maintaining database files to enhance customer loyalty, drive repeat business, increase brand recognition, and boost volume and revenue. The position requires extracting data for direct mail and promotional offers, creating and maintaining database dashboards, coordinating with vendors and internal departments, and ensuring the integrity and cleanliness of the database.

Requirements

Minimum of a Bachelor’s Degree from a Four-year college or technical school; or at least five (5) years’ experiences in Marketing Analytics, Casino Marketing Department, or Casino Finance Department.
Database Marketing experience required.
Strong analytical and problem-solving skill required.
Must be able to use and understand SQL, Excel and other Microsoft Office Suite products.
Strong technical skills with the demonstrated ability to learn computer languages and /or software systems.
Knowledge of Casino Operations database management.
Experience with reporting or query programming language, other relational databases, and /or related software packages; demonstrated ability to learn other computer languages and /or software systems.

Nice To Haves

Knowledge of Group One or similar products.

Responsibilities

Create and analyze ongoing reinvestment reporting for Marketing Efforts.
Create and analyze reporting for Player Development programs for high end players.
Create Pro Analysis for Promotions, Entertainment and Events.
Create Analysis for ongoing Direct Mail, Promotions/Events, Entertainment and Email Offers.
Responsible for maintaining database files on all aspects and activities of all direct marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase increase revenue.
Track and analyze direct marketing programs and prepare proformas and post analysis for promotions, tournaments and player recognition events for hosted and other premium players.
Extract data and lists for marketing direct mail and promotional offers, with emphasis on hosted and other premium players.
Create and Maintain Database Dashboards as needed for Marketing Programs.
Coordinate with necessary external vendors and internal departments to ensure accuracy of Database.
Maintain all customer list criterion and develop criteria for additional Marketing Programs.
Maintain integrity of the database through data entry standardization and cleanliness programs.
Provide excellent guest service.
Must comply with all applicable System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.